Marketing and copywriting are not simply jobs for me. They’re my calling. For that reason, I think about business differently than most of my peers. I approach my work in a way similar to the way a good doctor approaches an epidemic. It’s not about getting paid or achieving status: it’s about helping businesses get strong(er).
I want to help your business get well when it’s sick and gain increasing strength when it’s healthy.
I fully intend to be the most generous guy you know.
As corny as that sounds, it’s true.
How Am I Different from Other Marketer/Copywriters?
- I never arrive with ready-made answers. I start by asking questions. The right questions ensure I get a deep understanding of your business, your customers, your goals and your biggest opportunities. (Chances are that you’ll have a few epiphanies just thinking about the questions.)
- I’m one of the few marketers on the planet that will tell you marketing is not about making money. That’s not the best message for someone trying to promote a marketing service, believe me.
- I’m one of the few copywriters I know who will openly admit that copy isn’t the most crucial part of your marketing message.
- I’m fully aware that my business isn’t about me — it’s about the people I can serve. If I can’t help you, I’ll tell you. If I know someone who’d be a better option for you, I’ll tell you that too. Seriously.
- I’m dedicated to helping Chicagoland businesses grow with unusually effective marketing. It will take a small miracle for me to take on projects with outsiders. (For the record, I do believe in miracles.)
- I don’t have a degree in marketing, writing or communication. In fact, I don’t have a degree at all. I dropped out of college to marry the girl of my dreams.
- I have no agency experience, either.