Articles by Donnie Bryant **Marketing articles for business, executive and life coaches can be found here. 7 marketing/sales lessons from a mushy chick-flick.
Unlocking The Power of Press Releases Do press releases have to be boring? Can they be (and do) more?
5 key concepts that will give new life to your business. I learned these at the hospital during the birth of my youngest son.
Putting the law of inertia to work for your business. Success is never accidental. Taken from my October 2010 newsletter.
Telling the Truth, Strategically People want to believe in you. Here are 4 compelling ways to secure their trust. Taken from my December 2010 newsletter.
What if you could leverage the mind's strength against itself, the way a judo master redirects the force of an opponent? 5 points of psychological leverage you can use in your marketing. Each will strengthen your persuasive power by causing forces already active in the mind to overcome its own resistance. From my January 2011 newsletter.
U of You: Why Education Is More Important Than Ever But not the kind of education you probably think I'm talking about. Establish yourself in the real world.
Have you ever really thought about the old proverb about teaching a man to fish instead of just giving him a fish. Let's find out how that applies to your business? Defensive Salesmanship (in Print) 7 tips to take the road rage/aggressor mentality out of your marketing copy.
** Visit my Upstart author page, where you'll find several of my exclusive articles and rants.**
The Classics Scientific Advertising - Claude C. Hopkins Advertising giant David Ogilvy said "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times." One of the classics on advertising and marketing. Reason-Why Advertising - John E. Kennedy Called 'the greatest text book on advertising ever put in print." No one that's read it will place it outside of the top 3. This book, and it's companion Intensive Advertising, literally changed my life. It'll do the same for you. Find out what advertising/marketing is really about. Intensive Advertising - John E. Kennedy Goes right along with Reason-Why Advertising. This is a must read for all marketers, copywriters, and business owners. The Art of Money Getting - P.T. Barnum Also known as Golden Rules for Making Money. One of the most insightful works I've ever read on success, both in business and in life. Easy to understand and put into practice. Barnum wasn't a bad marketer, either. Other Articles The Power of Why - Sean D'Souza D'Souza explains the psychological connection between the question "why?" and marketing success. |
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