Arthur’s Advertising Wars, or Why You Don’t Want to Compete on Price

You can learn a lot from cartoons. I have 4 kids in the house, so I know.

Marc Brown’s classic cartoon Arthur teaches us a business lesson we should all heed. Competing on price is a losing proposition.

The entire episode is enjoyable, but the business fun starts about 5 minutes in.

So, do you still want to be the low price leader in your field?