Why You’re Not Making Any Money Online

Ryan Healy listed 12 reasons why most people don’t make any money in their internet “businesses.”

If you’re experiencing difficulty getting money flowing online, this will help. You might see yourself here.

Check out 12 Reasons You Can’t Make Your First $50 Online.


Are There Any Christian Copywriters Out There?

I check my web analytics reports pretty regularly. Gotta understand my traffic.On Thursday, I received a visitor that discovered my site as the result of a Google search. The search term surprised me a bit. The visitor entered “are there any Christian copywriters out there?” (Incidentally, my surprise comes from the fact that this person came across my site by plugging that question into the box. I didn’t think I had that many faith-based keywords here.)
The answer to that one is a resounding YES!
Beside myself, I can name a good number of great contenders. I’ll list a few that I have a relationship with. If you’re not quite sure if my services and strengths fit your needs, please get in touch with these guys.
If I left you out, please feel free to comment below, or send me a nasty email to set me straight. To whoever was looking for Christian copywriters, I hope you find what you’re looking for. We’re out here. These guys are a great place to start looking.
Bnonn Tennant has written the book on this topic. It’s titled, appropriately, Copywriting for Christians. If you’re interested learning more about how to think Biblically about sales, marketing and persuasion, this book will be quite helpful for you.
If you’re a follower of Jesus who would like to become a copywriter — or just how to improve how you write compelling emails, sales letters, etc. for your business, Bnonn’s insights may knock your socks off. He even addresses the topic of how to set your fees in a God-honoring way!
Highly recommended stuff.

2011: The Coolest Number I’ve Seen in Years

From Lawrence Bernstein’s InfomarketingBlog:

“The definition of a prime number (in case you were out smoking during math class) is a number that can be divided evenly only by 1 or itself.

“The number 2011, it turns out, is the sum of 11 consecutive prime numbers: 2011=157+163+167+173+179+181+191+193+197+199+211.”

Is that cool or what?

(Even though it has nothing to do with business, marketing or copywriting.)


Fair Warning

I’m working on the December edition of my newsletter.

I feel the need to warn you. If you aren’t subscribed to the newsletter, you’re really going to miss out on a powerful lesson this month.

I don’t want to spoil the surprise, but let me say this: the information I’ll be expounding on would not usually be free. In fact, I’ve never shared these insights before at all. Nor have I heard them expressed anywhere else.

Frankly, I’m glad that my subscriber list is fairly small. Can’t have too many people walking around with this kind of info.

Nevertheless (always-the-more), if you really want to cram some dynamite into your salesmanship skills, you won’t want to miss this.

This will impact your ability to persuade, influence and sell

  • face-to-face
  • online
  • in print
  • over the airwaves
  • even from the stage.

See the subscription box on the right side of this page. Scroll down just a little bit. There you go. Just be aware that if you enter your email address, I fully intend to rock your world.


Money-Getting Is An Art

I just added another of my favorite classic works to the website, The Art of Money Getting (alternately known as Golden Rules for Making Money) by the one and only P.T. Barnum.

I won’t babble for too long about how much I love this little booklet. I’d prefer if you read it for yourself. But let me make a few comments.

1) It contains very good, practical advice on being “economical.” You hear complaints about the bad economy. Well, the national and global economy is made up of billions of micro (personal) economies. Do you part!

2) Barnum presents a driving emphasis on focus, perseverance and hard work. “Hard work” is a dirty phrase these days. We’ve evolved, apparently. Work smarter, not harder. Even Scrooge McDuck taught us that lesson.

Tell that to Usain Bolt. If you think hard work and determination are not key elements in his success, you’re lying to yourself.

3) He keeps earning money in its proper perspective.

I’ll be the first person to tell you that money isn’t everything. Barnum puts it more eloquently than I could.

Getting rich is not always equivalent to being successful. “There are many rich poor men, while there are many others, honest and devout men and women, who have never possessed so much money as some rich persons squander in a week, but who are nevertheless really richer and happier than any man can ever be while he is a transgressor of the higher laws of his being.”

4) This stuff is just plain old good fashioned advice from a master businessman. Simple and straightforward, but rarely implemented tactics and strategies to success in life and in money-getting endeavors.

Check it out here. I guarantee you won’t be disappointed, and I guarantee you’ll benefit from reading it. It’s a 25-page PDF. You can read it in one sitting, if you like.


Headline Analyzers? Do These Things Really Work?

A discussion in one of the groups I’m a member of on LinkedIn brought an interesting tool to my attention. It’s the Advanced Marketing Institute’s Headline Analyzer. This tool will take a look at the emotional value of the words in your headline and give you a score.

From the site:

This score indicates that your headline has a total of ***% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words.

And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

A perfect score would be 100%, but that is rare unless your headline is less than five words.”

Let me post my response to the group on this topic:
There’s another pretty cool tool, the Carlin Ad-Speak Calculator, which will tell you if your headlines sound to “salesy” or “hypey.”

Maybe the two could be used in combination

It probably goes without saying, but I’d like to note that it’s impossible for a computer to “know” the emotional power of any given headline. Human psychology can’t be broken down into logorithms.

No one really knows how words will hit home. Headlines will affect different groups of people differently. Current events, whether national or personal, will also determine the impact words will have on an individual. For example, the “foreclosure” is a pretty compelling word for many of us.

To add some perspective, I tried the AMI Headline Analyzer, just to see what happens.

It appears to simply add the “emotional value” of the individual words in the headline.

Example: Having an idea of a couple highly emotive words, my first attempt was “Free Money Now.” Guess it was too short, because that didn’t get a result.

So I tried “Get Free Money Now.” Guess what? 50% EMV. Not bad, eh? My personal analysis would be that there may be some power in that headline, but a lot of skepticism would accompany it. Who could believe it?

Next, I added the most powerful word in any language. “You Get Free Money Now.” The score: 60% regardless of where in the sentence the word “you” is placed. “Get You Free Money” got the same rating.

Finally, for whatever reason, I removed “get” from the headline. “Free You Money Now” scores at a full 75%!

(Incidently, each of those headlines scored low [less than 2%] on the Carlin Ad-Speak Calculator that I promoted myself.)

On the other hand, “Stop Your Foreclosure Now” only produced a 25% emotional value?

Those are the scores you want. But the limited ability of tools such as these is demonstrated.

Your best bet is to bring your writing prowess to the table, coupled with an intimate knowledge of exactly who you are speaking to.

What do you guys think?

I mentioned the Carlin Ad-Speak Calculator on in an earlier post, which you can see here.


How Would George Carlin Respond to Your Ads?

From the Marketing Beyond Advertising blog:

Do your ads sound like ads? Do your ads boast about your superior service, your wide selection, or name the number of years you’ve been in business?

If so, you may be guilty of Ad-Speak.

Introducing the Carlin Ad Speak Calculator!

This cool tool will analyze your advertising copy and tell you if it sounds too salesy, too much like and ad.

I think its rather neato.

Advertising that sounds like advertising is easy for your target audience to ignore. If it does get read, it’s often disregarded.

Your message has to interrupt your readers enough to grab their attention, channel desire, and direct them to you and what you offer.

The Carlin Ad Speak Calculator is just another way to take a critical look at your copy. It will even list the elements that you’ve used that are commonly considered advertising lingo

Have a little fun, a little laugh, and another look at the quality of your message.


$50 Thousand in Free Publicity and the “Mystery Briefcase”

Here’s another great article from an outstanding resource.  Lawrence Bernstein is a brilliant marketer, and his InfoMarketing Blog is an amazing source of knowledge.

$50 Thousand In Free Publicity And The “Mystery Briefcase” is a case study about the attempted sale of a $17.5 million house on Ebay.  You’ll learn how to:

  • leverage the “newcomer’s advantage” in a field you’re trying to break into
  • build a competitive advantage
  • grab the attention of the world’s richest men (in this case, Mexican billionaire Carlos Slim)
  • use the media to increase the impact of your marketing
  • and more.

Don’t miss this information packed article, $50 Thousand In Free Publicity And The “Mystery Briefcase.”


Lessons from Copywriting Legend Jim Punkre

Jim Punkre is a legend. He’s widely considered to be among the top ten copywriters in history, generating over $1 billion in sales over his 35 year career.

I can’t even describe this treasure trove of copywriting and direct mail wisdom from an interview Daniel Levis did with Jim for his Masters of Copywriting compilation.

You can take a look at Part 1 and 2 on Clayton Makepeace’s Total Package.

Highly recommended!