Expect Resistance and Overcome It

Selling is hard.

Rather, selling can be hard.

Each of us has certain built-in psychological resistance to “being sold.” The challenge marketers and salespeople face is circumvent that resistance.

In a 3-part series on the Diamond Website Conversion blog, I’ve gone into detail about several specific forms sales resistance takes on, and more importantly, ways you can bypass it.

No matter what you sell, no matter what field you work in, these obstacles exist in all of your prospects to varying degrees. Do you know how to overcome them?

Overcoming Your Prospects’ Hard-Wired Conversion Obstacles
Part 1: Skepticism
Part 2: Inertia and Reactance
Part 3: Cognitive Biases
(confirmation bias, normalcy bias, etc.)

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