In Isaiah 14, we're given a glimpse of the mind of Lucifer as he plots the failed takeover attempt that got him booted from heaven.
One thing you'll noticed is that every sentence is I-centered; "I'm this, I'm that, I'm going to do this," etc.
You see this same kind of conversation (maybe monologue is a more accurate term) here on earth.
Does your sales pitch sound like something Satan would say?
A client I worked for recently showed me a landing page his company used to sell a high-end product. The first 3 pages talked almost exclusively about the creator of the product. It was nearly impossible to read without wondering, "why does this matter?"
Sure, there's value in establishing your credibility and giving reasons why a prospect or customer should listen to what you have to say. But the first wall you have to climb is grabbing the attention of that prospect. You can only accomplish that by appealing to how what you're saying will benefit him.
WIIFM.
I like how Clayton Makepeace said it. Approach your prospect in a way that you help him realize that "This guy has the solution to something I’ve been losing sleep over," or, "This guy can get me something that I want desperately."
Talking about yourself can only come after you've brought up the thing your prospect loses sleep over or wants desperately.
Examine your marketing materials and sales scripts. Make sure you're focusing on the right thing.
The Devil lost his place in heaven, and I can guarantee that you're losing what you could be enjoying if you're making the process about you.
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