Many business owners think that everyone is an ideal customer for their product or service.
They’ve probably heard that they should focus on a certain customer type, but it can be hard to choose one.
Here’s a quick tip. If you have trouble choosing a specific audience to target your business and marketing towards, ask yourself this:
Who is the most likely person to buy this product? (Who wants it? Who can afford it and is willing to pay for it.)
That’s a good place to start.
Create a character out of that imaginary customer. Give him/her a name. How old is he? What does she do for a living? Where does she live? What are his biggest problems and fears? What goals and dreams does he have? What does she want out of life? Etc.
Asking and answering these questions seriously will help clarify in your mind who your best customers are likely to be. You may also learn something about what it is that you’re really selling.
You’re not selling suits. You’re handing out confidence and prestige.
Now that I think about it, even if you have a pretty good idea of who your target market is, this little exercise could still be informative. Give it a try!