Worst of Signs, Pt. 3

Same Day Appointment Sign - Calumet City

I took a picture of the sign above at a dentist’s office in my Calumet City neighborhood. (That’s in Chicago’s south suburbs, if you’re curious.) What’s wrong with this sign? On the surface, nothing. But think about the wording “Same Day Appointments” for a moment. Is this dentist so efficient that he can guarantee to look at your teeth the same day that you call? Or is business so slow that there are always open slots in the schedule?

(To be fair, I’ve never visited this office, so I can only speculate about any specifics about the business and it’s success.)
Speaking of slots, The next sign is a doozy.
Slots Sign - Calumet City
This photo is from a bar, also in my neighborhood.

The bar changed the sign after about a week. Must not have worked as well as they thought…

Either that or the slots really do pay out too much and they started losing more money than they made in drinks…

In which case the lead generation method really was brilliant. The lifetime customer value was just too low or the owners were too short-sighted.

Like the dentist’s office, I’ve never been inside this bar, so I’m speculating again.

A few people told me I took the whole thing too seriously; the sign is probably just a joke. And maybe they’re right. (I could just walk down to the bar and ask the owner.)

But even so, marketers have to be careful; if customers feel misled, they’re not going to be happy.

That’s one of the reasons humor is risky in marketing.

What do you think?

Don’t miss these related posts (with pictures from my neighborhood!):

It Was the Best of Signs, It Was the Worst of Signs

Worst of Signs, Pt.2

Small Restaurant, Big Lesson

Pork Chops and Big Promises

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