Date Your Leads, Marry Your Customers

In October of 2001, the prettiest girl on my college campus, a popular upperclassman, agreed to go on a date with me, a nerdy freshman.

That following February, she agreed to marry me.

Yes, it was quick and this sort of relationship often crumbles as quickly as it starts. But after 12 years of marriage, I still tell everyone that taking my wife “off the market” was one of the smartest decisions I’ve ever made.

The things that made the wooing process so fast and the ensuing relationship so successful work equally well in my approach to attracting leads and winning customers (taking them “off the market”): singularity of focus, clarity of purpose, selfless commitment to providing value, trustworthiness and reliability.

The Dating Game

When I was 19-years old, I was different than most of my peers. I wasn’t in a rush to jump the broom, but I wasn’t interested in casual dating, either. I was going to treat my girlfriend as my potential future wife. Never did I imagine my life would change so rapidly, but the point is clear: if you’re serious about who you date and why, you’ll move towards wedding bells quicker than those who are “playing the field.”

You have to know who you want as potential customers and why. You wouldn’t just date anyone, and you don’t want just anyone as your customer. Who is your target market? What kind of prospect is a good fit for you and your business?

Read the rest of this article in the February issue of Evolution Magazine, (it’s the Guest Editorial on page 9).


(The Beat Goliath System is my prescribed strategy for attracting date-worthy leads and turning them into wife-able customers and clients. Find out more by entering your name and email address in the box to the right. )


Satanic Sales Pitches

Does your sales pitch sound like something Satan would say?

In Isaiah 14, we’re given a glimpse of the mind of Lucifer as he plots the failed takeover attempt that got him booted from heaven.

One thing you’ll noticed is that every sentence is I-centered; “I’m this, I’m that, I’m going to do this,” etc.

You see this same kind of conversation (maybe monologue is a more accurate term) here on earth.

How does that compare with how you sell/market to your potential customers?

Read more


Tactics Vs. Strategy

What do you think is the biggest difference between successful people and businesses, and unsuccessful ones?

  • Wealthy parents/investors?
  • The right connections?
  • Positive thinking?
  • “Luck?”

While any of these could have a significant impact on one’s future success, none of them fit the bill.

The more experience I gain and the more I learn from high achievers, the clearer it becomes that strategic thinking paired with sustained action is the gamechanger in business and life.

Continue reading “The Noise Before Defeat”  on the Evolution Magazine website.


Don’t Do It!

Focus is an essential element for success in business.

What do you NOT do in order to become even better at what you DO do?

Is your laser-focus on what matters in your business forcing you to abandon superfluous projects and pursuits?

Take a look at my latest article on the Evolution blog, “Who I Am Not.” Understanding and embracing who you are not, what your business is not, and who your customers are not will transform everything.

Change your perspective, change your approach, change your results.