Wanna write great copy?
If not, have you ever wondered how you go about finding the right copywriter to partner with your business and make your competition tremble with fear?
I recently had the privilege of being interviewed by former Olympic athlete, current podcasting machine, the one and only Fabienne Raphael, on her Marketing to Crush Your Competition podcast.
We talked about
- why copywriting is so important
- the right way for any copywriter or marketer to approach a project
- the must-have ingredients of persuasive copy
- when you should and when you SHOULDN’T hire an outside copywriter and
- what success really means.
It’s just 31 minutes, but I think there’s some valuable content in there.
(If you’re at all interested in getting more familiar with me and what makes me tick, there are some personal details about me and my “backstory,” as well as a few insights into my worldview.)
Check it out. I hope you find it helpful.