Escape from Retail Jail: A Copywriter’s Tale

expert Copywriter

People sometimes ask me how I became an expert at copywriting. My answer is always the same; I smirk a little and say “I decided to become one.” Naturally, the story is more involved than that, but that decision — followed by commitment — is the crux of the it.

I had the opportunity to explore this decision and how it impacted my life on Episode 7 of Jason Leister’s Incomparable Expert Podcast. This was a special treat for me because of the massive respect and admiration I have for Jason. (If there’s was an incomparable individual on the call, Jason was him.)

The conversation was very raw. Jason didn’t tell me what he was going to ask, and I’m not sure he stuck to any kind of prearranged series of questions or topics, either.

So we were all over the map, talking about

  • the fact that your ideal customers probably have characteristics similar to the average serial killer – and what it’s going to take to attract and keep them
  • what “providing value” really means
  • Jason’s patent-pending “village model of evolution” and why doing business in the vast expanse of the internet is reverting, in some ways, to the old neighborhood structure
  • when content creation is just plain stupid
  • just how elastic price is — and how to start banishing the notion that you have to work harder to be worthy of making more money from your mind

One of the big takeaways is the magical power of “showing up.” I realize that one of the main reasons I reached any level of success is because I decided to keep going. Even if you’re not very talented, there’s a good chance you’ll find your status elevated simply because you consistently came to work.

Jason said it well: “Anybody with a heartbeat COULD be consistent. But it’s rare, it’s as rare as gold.”

I’ll testify to that.

Steve Lahey said it was my best interview yet…

Steve Lahey tweets Copywriter

…and I’d love you to have check it out on the Incomparable Expert site.

 

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