What You Can Learn from My Biggest Blunder

Fail to Learn podcast

They say experience is the best teacher
That’s what they teach us in school
I say experience is the teacher of fools
‘Cause a wise man will learn from another man’s errors
Then apply that to determine what he shall choose
~ Da T.R.U.T.H., Click (No Regrets)

No, my biggest mistake wasn’t trying to become a rapper, although the idea did appeal to me for a few years in high school.

It’s not often that I talk about the time when my copywriting business nearly suffocated under the weight of my own stupidity. But Matt Fox got me to open up and dive into the details on an episode of his shiny new show, the Fail to Learn podcast.

I’m not going to give away the juicy details here. If you’re interested to hear about the attitude that nearly put me in the poorhouse, the advice I didn’t listen to — even though I tell other entrepreneurs not to do this all the time — and the steps I took to make my comeback, click over to Matt’s site and listen to Freelance Copywriter Painfully Discovers What Happens When You Neglect Your Own Marketing.

There are a couple other great interviews on the site you should check out, too.

As Da T.R.U.T.H said, there’s no need to learn things the hard way, in many cases. Learn from the mistakes of others…find out what warning signs you need to watch out for and how to avoid the pitfalls that may await you.

In the interview, I also talk about

  • a book that had a big impact on me in 2015
  • why my voicemail greeting offends a LOT of people (and why I’m happy about that)
  • the importance of proactive scheduling
  • a tool most freelancers don’t use enough that could help them close a lot more of the right kinds of deals
  • my worst habits
  • …and a whole lot more.

Another cool thing about the Fail to Learn site: Matt’s giving away How A Business Fails, a very helpful PDF report that outlines the 5 stages you go through when failing and give yourself a fighting chance to thrive. This is something you’re going to want to download and perform some self-analysis.

I had a lot of fun recording this interview and I hope you have a blast listening and learning.

One more thing: A couple years ago, I had a conversation with Matt about how to communicate more persuasively. He hands out some great gems in this interview.



Persuasive Language: An Interview with Matt Fox

Words are, of course, the most powerful drug used by mankind.” – Rudyard Kipling

Choosing the words we use in our sales presentations, marketing messages and everyday conversations can make all the difference in the world. Unfortunately, many of us do not select our words purposefully or even consciously. It’s impossible to count how many times a cautious “no” might have been turned into an enthusiastic “yes” if we had been more thoughtful communicators.

This past weekend, I had the privilege of speaking with Matt Fox, who is an expert in the use of persuasive language in sales, marketing and all sorts of personal interactions. He gave me nearly two hours of his time, explaining how to use words more persuasively. I was able to record about 75 minutes of golden material.

During our chat, we talked about

  • the 3 kinds of psychological resistance
  • why closing techniques are often very ineffective
  • how tiny words can create huge impact through presuppositions
  • why “increasing perceived value” is not necessarily the best way to increase sales
  • a simple way to make it impossible for someone to ignore what you’re saying
  • and tons more.

If you have a 100% conversion rate and you always get what you want, you may not need to listen to this interview. But if you’re not quite there yet, you can learn a lot from Matt. Take a listen.

Persuasive Language interview with Matt Fox

Note: I started recording my the conversation before the formal interview began. We attached that to the end of the MP3. Consider it bonus content!

Note #2: Don’t forget to check out Matt’s website at PersuasionTheory.com.