Here’s another great article from an outstanding resource. Lawrence Bernstein is a brilliant marketer, and his InfoMarketing Blog is an amazing source of knowledge.
$50 Thousand In Free Publicity And The “Mystery Briefcase” is a case study about the attempted sale of a $17.5 million house on Ebay. You’ll learn how to:
- leverage the “newcomer’s advantage” in a field you’re trying to break into
- build a competitive advantage
- grab the attention of the world’s richest men (in this case, Mexican billionaire Carlos Slim)
- use the media to increase the impact of your marketing
- and more.
Don’t miss this information packed article, $50 Thousand In Free Publicity And The “Mystery Briefcase.”