$50 Thousand in Free Publicity and the “Mystery Briefcase”

Here’s another great article from an outstanding resource.  Lawrence Bernstein is a brilliant marketer, and his InfoMarketing Blog is an amazing source of knowledge.

$50 Thousand In Free Publicity And The “Mystery Briefcase” is a case study about the attempted sale of a $17.5 million house on Ebay.  You’ll learn how to:

  • leverage the “newcomer’s advantage” in a field you’re trying to break into
  • build a competitive advantage
  • grab the attention of the world’s richest men (in this case, Mexican billionaire Carlos Slim)
  • use the media to increase the impact of your marketing
  • and more.

Don’t miss this information packed article, $50 Thousand In Free Publicity And The “Mystery Briefcase.”