What’s are the biggest mistakes small business owners and solopreneurs make?
Well, I can name a handful of major ones — and I dealt with a couple of them during my guest appearances on the Rhino Daily Podcast with Steve Sipress.
Steve is a well-respected, well-connected guy in the direct marketing world. He gets excited about big marketing ideas that help small businesses make big money.
Naturally, we get along very well.
He brought me on the show to talk about some of the most painful mistakes entrepreneurs make when sitting down to write sales copy…and how to fix them. In the short time I had, I gave a few specific tips:
- Make your message about your customer, not so much about yourself. Even your “About Me” page should really not be about you
- Never forget to appeal to the emotion. I gave one tip that even the least exciting industries can use to crank up the emotional volume of their messages
- Boring = marketing death. How do you make a boring business interesting? What are the only two things your prospects are guaranteed to be interested in? You’ll have to listen to find out my prescription
- “3 strikes and you’re out” is bad way to think about marketing, but it’s better than the “one and done” approach. Strangers rarely turn into paying customers the first time they see your marketing material. Don’t give up! Build follow-up and multiple touches (in multiple media, if possible) into your strategy
I’ve also contributed a few articles to the Rhino Daily blog in the past, just in case you were wondering. You can read here if you like.