“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” ~ Steuart Henderson Britt
Marketing your business using the same methods everyone else is using isn’t much better.
One of the biggest problems any business has these days is getting and keeping the attention of their should-be clients and customers. Another problem that many of entrepreneurs and solo professionals have is that they have no idea what to do to stand out from everyone else who’s trying to get attention (not just the competition).
Many also fear doing something they’ve never done before or something that seems risky.
During times like these, being bold enough to take risks and step outside of your normal comfort zone may be what it takes to make your marketing work. A lack of courage may leave you unnoticed and under-appreciated as the expert you are.
In his constant quest to share practical marketing insights, tactics and strategies, Steve Lahey invited me to share a few “outside-the-box” marketing ideas with his audience. Check out the 30-minute interview, Creative Marketing Ideas for Solo Professionals.
In the half hour, Steve and I spoke about 3 proven tactics that are rare enough to be ridiculously effective:
- direct mail
- “best buyer”/influencer outreach and
- a unique kind of live, in-person event.
If an injection of fresh thinking might rekindle the spark in your promotional efforts, I think this is a pretty good investment of your time. Even if you don’t use the techniques mentioned, the thinking behind them and the reasons they’re effective are sure to be thought-provoking and inspiring.
My personal philosophy of business and marketing comes out pretty strongly here, too.
I’d love to hear your feedback on the interview. I’d also love to hear about your favorite outside-the-box marketing ideas in the comments below.