“If the woman howling from the backseat of Agent Carson’s black SUV weren’t already dead, I would’ve strangled her. Gladly.”
So begins Darynda Jones’ latest book. But the book is captivating even before the opening line. The title instantly sends your mind on a journey of curiosity.
Seventh Grave and No Body.
To be fair, I haven’t read anything other than the first page of the book. The book cover caught by attention yesterday at Barnes & Noble. My imagination isn’t ready to stop thinking about where the story might go.
That’s what sizzling content does. It grabs your attention and puts it in a headlock. It activates the movie screen in your brain and reaches down to pull on the ol’ heartstrings, at least a little bit.
This is not the kind of writing we were taught in school. The style we mastered between K and 12 is almost the polar opposite, when you think about it: matter-of-fact, even clinical in it’s lack of emotion. Without personality. Yet, a large percentage of business owners and marketers carry this dry, academic style over into their attempts at sales and marketing.
Then they wonder why no one opens their emails.
Now, I know YOU don’t have that problem. But there’s a good chance that you feel like your writing could be stronger. You’d like for your content to be more persuasive. You want your marketing to pack more punch in whatever media you’re using.
If so, I hope you’ll join Jeff Zelaya from Triblio and me for “How to Write Content that Sizzles and Sells,” a Google Hangout On Air tomorrow (Monday, November 17) at 1 Eastern. We will discuss turning your articles, blog posts, video scripts, etc., into “page-turners” your potential clients will have a hard time ignoring.
Check out the Event page for more details. You can even ask content marketing, writing or persuasion questions and we’ll try to answer them.
Hope to see you there!
P.S. I want to quickly emphasize a takeaway we learn from the book I mentioned in the beginning of this post.
The title Seventh Grave and No Body, is pretty interesting all by itself. Even more than the words themselves, this title is engrossing because of the mental associations the reader carries while he reads. The title doesn’t mention anything about crime scenes, tricky murder investigations or elusive serial killers. You read that into the words on the page. The pictures created in your mind have more to do with your own personal experience than anything else.
The meaning of a word is greater than its definition.
Leveraging the power of mental associations is an advanced writing technique we’ll be covering during the Hangout. You’re not going to want to miss this.