I think my fees are very reasonable, but from time to time potential clients have accused me of charging too much for my copywriting services.
Yes, it’s true; you can hire a writer on Elance to write your sales page for $20. But chances are, you’ll get what you pay for.
Price is what you pay; value is what you get.
This morning my buddy John Breese sent me an example of someone who should have put more thought into who they put in charge of writing their copy.
This is a real example taken from a real website:
Can Everyone Take Creatine?
It appears so. I have seen no major problems with creatine reported in the literature, even in long-term studies. Yet, just to be safe, anyone with diabetes or kidney dysfunction should probably avoid creatine until further long-term studies are done. Some people do experience bad breath, flatulence, cramping or an upset stomach with high doses. If cramping occurs, just drink more water; for an upset stomach just ingest less creatine. Bad breath and flatulence are babyboomers’ companions anyway, so big deal. Take some mints and stay out of crowded rooms.
Here’s the real truth: no matter how much this copy cost (even if the site owner wrote it himself for $0), it was too expensive.
If your marketing or website copy looks like this, please get some professional help, before you lose anymore customers.