I’m excited to announce that you can now preorder my brand-new book… Subject Line Science: 11 “Made You Look” Secretes to Get Emails Opened and Read. Seems like everyone’s been asking for this. It’s a quick read, but it dives deep into my process for creating impossible-to-ignore subject lines. When you devour the lessons in this … Read more
In many ways, I believe Reading Rainbow is the greatest children’s TV program ever. The philosophy that drove the show also applies to marketing. The threefold purpose of Reading Rainbow was to: The show accomplished these purposes by inviting viewers into new worlds, exploring different experiences and getting you excited about learning more. Then it … Read more
What’s a subject line that works to get people to sign up for a webinar? What are the best subject lines to sell high-ticket coaching? What’s a good subject line I can use to invite people to my nephew’s bar mitzvah? There’s rarely one clear-cut winner that works in every situation, but I can usually … Read more
What if the open rate on your next email hit 67% within minutes of sending it to your list? Seems like a reason to get excited. You might start thinking about all the orders that are about to start pouring in. Guess what. There’s a good chance you’ll start seeing numbers like that in the … Read more
When people say “email is dead” you can pretty much always ignore them. They’re probably selling a new shiny object (or they’re just mad they haven’t figured it out). Recently, you may have heard a bunch of conversations with a similar apocalyptic tone. Many entrepreneurs and marketers are freaking out about how Apple’s coming iOS … Read more
Quick one for you today. I honestly didn’t realize the big game was happening yesterday, but that won’t stop me from jumping on the “lessons from the Super Bowl” trend. Here are a few marketing concepts you can better appreciate right after a public spectacle like this. You can probably guess what a direct response … Read more
Has anyone ever told you how evil you are?Oops. I mean how evil they THINK you are? As a marketer, it probably happens more than you think. (Civilians don’t really understand what we do.) I remember sitting in church with my family a few years ago… when the preacher — who happened to be my father-in-law — started railing on … Read more
Call me crazy… I am 98% convinced that this coronavirus scare is overblown. In fact, I’m about 95% sure it’s completely manufactured and manipulated. But whether or not you agree with me, one thing is abundantly clear… The concept has captivated people around the globe. More than that, it’s driven people to take action. Think about … Read more
“Back in the day, the marketing gurus told us we could expect to earn $1 per email subscriber per month. Is that still true?” — question I was asked on a recent consulting call This is an easy question to answer… but the answer isn’t easy for most entrepreneurs to hear. Because, in truth, the … Read more
Quick Copywriting Tip #6: Trust is EVERYTHING. I got a bunch of hate mail a few weeks ago. Actually, the Vice President of one of my clients got hate mail…because of something I wrote. Here’s one of the notes: “I DON’T KNOW WHO YOU THINK YOU ARE BUT YOU SENDING ME INSULTING EMAILS IS UNPROFESSIONAL … Read more