“Donnie’s biggest weakness is that he generates too many sales.”
That’s a quote from a long-time client’s former marketing manager. (If you want to see that testimonial with your own eyes, I can forward you the email.)
Donnie Bryant’s the name.
I started writing copy in 2007. Got serious about the financial industry around 2013. Since then, I’ve worked with financial firms and solo professionals in multiple verticals, including:
- Wealth management
- Taxes & accounting
- Financial newsletters
- Personal finance
- Trader education
- Life insurance and annuities
- Even precious metals.
I’ve helped my clients grow their revenue as much as 3X to 7X within 3 years. And I’ve learned a lot in the process!
In addition to writing copy, I also consult financial service pros on marketing strategy… train individuals and teams on topics like the I.N.V.S.T. Method for getting clients… and I speak at events a few times a year.
Marketing and copywriting are not my jobs. They’re the reason I was thrown into this world. Now I’m especially excited to use these skills to empower Black financial professionals who are slashing the wealth gap.
Fun Facts:
- I don’t have a degree in marketing, writing or communication. I dropped out of college after my freshman year to marry the girl of my dreams.
- Depending on how you count, I’ve written 4 or 5 business books. My first one was so embarrassing, I refuse to acknowledge its existence. On the plus side, I sold the rights to another author for a 3-figure “exit.”
- Charles Schwab’s compliance department redlined 50% of my copy on a project in 2016.
- As far as I know, no other copywriter has ever to plugged Eddie Murphy into a financial publishing promotion.
- Agora Financial called me “one of the best email copywriters in the world today.” To date, my copy has generated over $140 million in revenue for my clients, with email as the main driver.
2 Ways I Can Help
Attraction: Planning and creation of assets to bring ideal prospects into your world
Nurturing non-clients: Email marketing designed to build “know, like and trust,” help prospects see the world differently (aligning with your philosophy/approach) and to ultimately move closer to setting up an appointment or whatever your next step is.
I also consult, speak and train teams on these topics.
Want help in these areas? Let’s talk!