Marketing and copywriting are not simply jobs for me. They’re my calling. For that reason, I think about business differently than most of my peers.
I approach my work in a way similar to the way a good doctor approaches his practice. It’s not about getting paid or achieving status: it’s about helping businesses get strong(er).
How Am I Different from Other Copywriters?
- I fully intend to be the most generous guy you know. As corny as that sounds, it’s true.
- I’ve sold over $120 million of products and services for my clients.
- I never arrive with ready-made answers. I start by asking questions. The right questions ensure I get a deep understanding of your business, your customers, your goals and your biggest opportunities. (Chances are that you’ll have a few epiphanies just thinking about the questions.)
- I’m one of the few copywriters I know who will openly admit that copy isn’t the most crucial part of your marketing message.
- I’ve shared stages with brilliant marketers like Lamar Tyler, Clayton Makepeace, Parris Lampropoulos, David Deutsch.
- I don’t have a degree in marketing, writing or communication. In fact, I don’t have a degree at all. I dropped out of college to marry the girl of my dreams.
- Although all these bullet points have been about me, I know my business isn’t about me. It’s about the people I can serve. If I can’t help you, I’ll tell you. If I know someone who’d be a better option for you, I’ll tell you that too. Seriously.