Not All Marketers Are Liars

While I’m posting social media conversations on my blog, here’s a few tweets that I exchanged with a guy I follow yesterday:

IJR: The world has become such a easy place to market to; sell them lies and they will buy it… Give them truth and they will shun it…

Sell them lies: Diet pills, shakes, body braces, etc and they will buy… Sell them truth: More vegs + exercise and they will shun it

Meit’s not necessarily truth they shun. It’s WORK.

The world is so easy to market to, not because people buy lies (although they do), but because they want ease.

That’s why grown men buy clip-on ties, why most of us don’t cook food from scratch. Make life easier & marketing gets easier
—–

Marketers and salespeople can use deception to get sales, no doubt about it. A lot of people do. It’s a bad idea, but it can work in the short-term…

For that reason, a large percentage of us automatically distrust salespeople and think of advertisements as mostly fantasy (or at least puffery).

But truth sells, too. It’s a little harder to dig out truth than to make up stories, but truth-telling is a much more intelligent, more sustainable business model.

The Oldest Webinar Promotion Advice Yet

Webinars are becoming increasingly important as communication and marketing tools. How many webinar invitations or notifications are sitting in your inbox right now? I bet there’s more than one…

One of the big challenges webinar promoters have is getting people to register for their webinars.

In my first post on Roger Courville’s blogsite, The Virtual Presenter, I reach back a few centuries to unearth principles of persuasion from a seemingly unlikely source.

If you’re struggling to get your audience to sign up for your webinars, read “Aristotle’s Advice.”

Actually, the concepts apply across all manners of influence. You might want to read the article even if you never intend to host a presentation online.