Presentation is everything.
Do you remember the episode of the Cosby Show where Vanessa introduces her fiancé Dabnis to Cliff and Claire? (This is one of my favorite episodes on one of my favorite shows.)
In the final scene, the newly-engaged couple is sitting at the dinner table with rest of the family. Cliff tells Dabnis, in very graphic terms, that they would never like him because of the way Vanessa “presented” him. Watch the scene, starting at about the 1:00 mark.
You can have the most amazing product or service on the face of the earth, but if you “package” it wrong, if you present it to potential clients on a garbage can lid (to use Cliff’s illustration), you’ll never be as persuasive and successful as you should be.
I had the opportunity to talk with the brilliant marketing consultant Steve Gordon about this very subject. When creating irresistible offers for your product or service, packaging makes all the difference in the world.
Invest half an hour and listen to my interview with Steve at http://stevegordonmarketing.com/how-to-sell-your-product-or-service-with-an-irresistible-offer/. It could mark a real turning point for your business.
