As a marketer or copywriter, can you imagine anything more powerful than the ability to plant an idea directly into the minds of your prospects? An idea they think is their own? One that makes selling your product or service effortless?
I remember when I first heard about the movie Inception, this thought came to mind. Inception, if it were possible, would be the ultimate tool for marketers (not to mention politicians, teachers, lawyers, etc.). But I couldn’t see any real, practical way for it to work in real life. After seeing the film and reading some of the commentary, I see that I was dead wrong. Not only is inception possible, but it’s happening every day.
Continue reading “The Art of Planting Ideas” on the Kauai Design Graphics blog.