Month: April 2015

For Coaches, Consultants and Consultative Salespeople ONLY

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Consultant training

I came across a way to consistently attract high-paying clients to your consulting or coaching business that I HAD to tell you about.

You’ve heard me talk about my “secret society,” an international group of marketing-savvy entrepreneurs and thought-leaders. You may have purchased the book I co-authored with some of them. Michael Zipursky has been in that group for a number of years. I’ve always been impressed with his business (appropriately named Consulting Success), and I’ve learned a lot from him.

We recently hopped on the phone together and had an awesome conversation. Michael shared with me a new business model specifically for consultants and coaches who want to attract more ideal clients consistently and get paid higher fees.

Michael’s clients have seen a 200-300% growth in their revenue within weeks of implementing this model. He shared with me how consultant after consultant and coach after coach is making this work in their business.

Michael said he would be willing to share the EXACT model with my audience. Naturally, I agreed. I always try to share the best information I can find with you, and Michael is a top-notch expert I deeply respect.

So here it is: Register for this special webinar, “How to Consistently Attract Ideal Clients and Significantly Increase Your Fees,” which we’re hosting Tuesday, May 5th at 1PM Eastern. That’s one week from today.

–> https://consultingsuccess.clickfunnels.com/donnie-cs-webinar <–

I don’t do many webinars. This is something I really believe you’ll benefit from. If you’re looking to remove the ‘trial-and-error’ from your marketing… If you want a straightforward way to attract ideal clients and earn higher fees… Don’t miss this special webinar I’m doing with Michael.

You’ll learn about the

  • 4 biggest mistakes consultants and coaches are making and how to fix them right away
  • single most effective marketing method for coaches and consultants
  • 6 step process that consultants use to DOUBLE and TRIPLE their revenues in weeks
  • 3 common myths holding back your success and how to unlock your true potential

You’ll also hear about how this model has helped..

– A consultant go from $0 in revenue to over $100,000 in revenue in 7 weeks

– A speaker that increased her fees over 700% in 5 weeks

– A coach that added 300% to every project she lands.

The model Michael will share with you is the SIMPLEST way I’ve seen to for coaching and consulting practices to attract their ideal clients – and do it consistently.

Sound good? Sign up for this training –> https://consultingsuccess.clickfunnels.com/donnie-cs-webinar <–

To satisfy your curiosity, here’s a little more about Mr. Zipursky:

Michael Zipursky is the CEO of Consulting Success. He is an expert in helping consultants and consulting firm owners to create marketing systems that consistently attract their ideal clients and significantly increase their fees. Michael’s work has been featured in MarketingProfs, Financial Times, Huffington Post, HR Executive, Institute of Management Consultants, Consultant News, Macleans and many other publications. He is author of 6 books and publications on consulting including the best-selling Consulting Success System. Over 6,000 consultants around the world have taken Michael’s training and each week over 20,000 people read his consulting newsletter.

Writing Copy to Crush Your Competitors

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Copywriting

Wanna write great copy?

If not, have you ever wondered how you go about finding the right copywriter to partner with your business and make your competition tremble with fear?

Listen up.

I recently had the privilege of being interviewed by former Olympic athlete, current podcasting machine, the one and only Fabienne Raphael, on her Marketing to Crush Your Competition podcast.

Episode 138: The Secret of Writing Great Copy

Or listen here:

We talked about:

  • why copywriting is so important
  • the right way for any copywriter or marketer to approach a project
  • the must-have ingredients of persuasive copy
  • when you should and when you SHOULDN’T hire an outside copywriter and
  • what success really means.

It’s just 31 minutes, but I think there’s some valuable content in there.

(If you’re at all interested in getting more familiar with me and what makes me tick, there are some personal details about me and my “backstory,” as well as a few insights into my worldview.)

Check it out. I hope you find it helpful.

A Weird Thing About Dreams

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Vision USP
Have you ever nodded off to sleep for just a few seconds – and somehow had an entire dream play out in that short span of time?

I think it’s happened to most of us at one time or another.

I don’t know the science behind it, but I don’t think it’s simply the result of an inaccurate perception of time that occurs when you’re sleeping (like the “dream in a dream” scenes from the movie Inception). Could it be that the mind is packed with energy, excitement and curiosity that is released the moment unconsciousness opens the door? The story doesn’t need to until in a logical, linear way; you brain looks at and plays with that curious energy from multiple angles. And it all happens in an instant.

Words are very much the same. When you read or hear a word, you immediately feel the feelings and remember the memories you associate with that word. You don’t think about the multiple ways Webster defines it. For me, “love” paints a picture of the Dina, the joy of my life.

We’re all like that.

There’s something similar at play in your business – or there can be. A well-articulated Unique Selling Proposition is packed with intrinsic meaning for the kinds of customers you serve. It resonates deeply with them.

You USP isn’t something you come up with so you can sound special, nor is it just something you think your target market wants to hear. It’s your story, stripped to its essence, at the point where it intersects with your customer’s story.

It’s not an issue of being unique for the sake of being unique. It’s about being uniquely-suited to produce the happy results your customers are searching for.

As John Carlton puts it, “This is the key to everything good that will happen in your business for the rest of your life.” It’s THAT important.

 

 

 

Are We Missing the Point (of Marketing)?

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Missing the Point of Marketing

An incalculable number of forces conspire to prevent your should-be customers from buying from you.

The purpose of marketing is to neutralize all those obstacles preventing a potential customer from acting in his own best interest (that is, doing business with you).

But before it can do that, there has to be some compelling reason why anyone should buy from you. That is not a marketing function, per se. It’s a matter of creating an outstanding product or service.

“Advertising doesn’t create a product advantage. It can only convey it…No matter how skillful you are, you can’t invent a product advantage that doesn’t exist.” ~ Bill Bernbach

Compelling copy is extremely important. But most copywriters will admit…if they’re knowledgeable and honest… that presenting a great product to the right audience is MOST of the work.

– Great messaging for a worthless product won’t accomplish much in the long run.
– Strong marketing aimed at the wrong crowd will miss the mark.

On the other hand, if you offer a product that scratches a specific itch in that hard-to-reach spot on the back of a specific audience, any marketing message you create has inherent persuasive power. The Unique Selling Proposition itself grabs the attention and interest of the potential customer.

“This is EXACTLY what I need!” he might think to himself. That’s when he starts selling himself on the idea of buying from you.

That’s why it’s so critical for entrepreneurs, salespeople and marketers to discover their own USP and articulate it with clarity.

The point of marketing is not simply to sell whatever you’ve got. Marketing starts with making sure you’re selling something people want and need. Then you find ways to help your target audience experience the advantages of buying your product or service.

As you think about your own USP, you may be interested in reading “Juxta-Positioning: Outmaneuvering Your Competitors Brilliantly.” Sometimes thinking about your product in relation to everything else out there can clarify what’s special about you.

Donnie

P.S. “A gifted product is mightier than a gifted pen.” ~ Gary Bencivenga

As people become increasingly savvy when it comes to weeding out ads, we have to get increasingly adept at communicating valuable messages about things that matter to people. That starts with having a gifted product, not being a wordsmith who uses flowery words to describe his crap.