That headline sounds like an exaggeration. Or an outright trick.
But it’s 100% inspired by real-life experience.
I have a relative that recently lost his job, fell behind on rent and got kicked out on the street. (Incidentally, this is the second time that’s happened in the past year.)
He started a new job and he asked me to lend him some money to get to work until payday.
To show his appreciation, he offered me access to his Netflix account.
Yep.
He has the premium plan that lets you watch HD programming on 4 screens… but he doesn’t have a place to live.
Get this: when he got his first paycheck, he couldn’t pay back the money I lent him because he had to pay the Netflix bill!
Now…
I understand. Entertainment is important to everyone, regardless of their living situation. But isn’t it interesting how much of a priority it has become?
First World Problems, right?
Here’s the email marketing lesson:
Entertainment is one of the easiest things to “sell” today.
Think about it. When have you ever seen a hard pitch for a Hollywood blockbuster?
The promise of a good time…a temporary escape from reality… is enough to make people part with their money — even when they can’t pay their other bills.
If your emails (and all your other marketing communication) don’t include some level of entertainment and fun, you’re making it that much easier for your readers to ignore you.
You’re undoubtedly leaving money on the table, too.
Emails That Make Sales (now defunct) can help you get out of that rut and add some personality and fun into your emails. And make some sales, too.
Remember, repaying loans isn’t fun…and neither is reading “just the facts, ma’am” emails.
Add a little Hollywood and see what happens!