This message is going to make some folks angry.
It’s also going to make some people a pile of money.
You get to decide which group you’re in.
(Hypothetically, you can be in both groups. Be angry and sin not.)
I’m going to share one surprising statistic (which you may have heard by now)…
One high-impact implication of that statistic…
And two action steps to leverage the current state of things into that pile of money I mentioned a second ago.
Here’s the startling statistic:
TikTok is now the #1 website on the planet in terms of traffic.
Maybe you aren’t surprised. I was straight-up flabbergasted.
But I shouldn’t have been.
Because, this lines up precisely with one of the lessons I’m constantly promoting:
Entertainment (which is so much more than just humor) is increasingly essential if you want to get and keep people’s attention.
And you can’t get anyone’s money legally without getting and keeping their attention.
Next point.
Google has FELT unbeatable as the world’s top website. People need to know stuff or find stuff, and Big G dominates as a provider of answers and information.
I’m no TikTok expert, but it doesn’t seem particularly search-based (that’s standard for social media).
The platform intentionally and aggressively serves you novel content… and although your interactions inform what the algorithm delivers…
The algorithm is in the driver’s seat.
According to the numbers, we love being passive passengers on the ride.
The masses – probably including your should-be buyers – are making time in their schedules for this content… at the same time as complaining there aren’t enough hours in the day.
Think about it.
That doesn’t mean you need to start a TikTok account. That’s up to you to decide.
If you go that route, just watch the ROI on the time you spend there and make the right decision for you.
(Entertainment/enjoyment IS value, so you gotta factor that in, too.)
Here Are Your Action Steps
1. Your potential clients crave entertainment. And they’re going to get it somewhere. Might as well get it from YOU.
Again, that doesn’t just mean humor. It definitely doesn’t mean you have to dance on camera.
Don’t expect people to pay attention to you for long when there are more entertaining options out there. You can be more qualified, more intelligent, more honest… and still lose.
Think about how you can add entertainment value to your marketing and other content.
2. Millions of people open TikTok every day… to see videos from people they don’t even follow. The algorithm FORCES videos on users.
So when people say they only want one email a week from you…
Don’t just believe them.
Most of your readers will likely consume your content (email or otherwise) every single day… as long as you’re sending them stuff crave as much as their next TikTok binge.
Shoot, you could even send them an email linking to your latest Tiktok video.
It’s not time to be shy.
It’s time to step up to the plate and consistently deliver valuable marketing and content in packaging your people will devour.
Let’s get it!