There are 4 triggers that instantly turn someone into a buyer:
Trigger 1: His wife says/implies “Bring home X and you’ll get… something special.”
Or on the flip side, “Bring home Y or I’m going to cry.”
Trigger 2: He sees your offer as an easy way to step into the identity he craves or amplify the part of his current identity he’s intensely passionate about.
You can make your reader connect the dots between your offer and his identity on his own…
Or you can make it more obvious.
Not enough copywriters intentionally appeal to identity. Most are too busy thinking about features and benefits.
I encourage you to be one of the elite few that leverage its power.
Trigger 3: When your copy reframes his problem in such a way that he realizes he’s been looking at it all wrong… but now that he understands, the solution (your product/service) is obvious.
Trigger 4: The Stack. There’s a lot of focus on what’s known as a value stack. I’m a fan of the lesser-known desire stack. Both work.
In the following video clip, I discuss these 4 triggers with copywriting expert Maria Lloyd.
Maria has written six-figure email campaigns for more than two dozen brands (you’d definitely recognize more than a few of them), with an average boost to ROI of more than 400 percent.
And now, for a limited time, Maria is teaching copywriters and ambitious entrepreneurs how to create and launch their own six figure email campaigns in her program, Crash Course to Cash.
To be more specific, the deadline is Friday, March 31 at 11:59PM Central.
When you sign up (for as little as $75 down), you’ll get access to a collection of deep-dive trainings to help you sharpen your copywriting sword and leverage those sales triggers we just talked about.
The, starting April 7, you’ll get 8 weeks of live, hands-on training with Maria and her team. She’ll work with you to help you learn the skills you need to write effective email copy AND you’ll actually be working as you go.
There’s no doubt in my mind this will be a life-changing training.
I’m excited to announce that I’ve partnered with Maria to help make Crash Course to Cash even more valuable. When you become part of this first cohort, you’ll also gain access to my Inbox X-Factor course.
Inbox X-Factor gives you 365 days’ worth of email ideas and inspiration… 100+ subject lines… and 10 video training modules revealing my personal strategies for writing emails with maximum selling power.
When I do make it available for sale again, I’m planning to charge between $200 and $300 for it. That’s a value stack for you.
You can’t buy Inbox X-Factor anywhere else right now, so if you’re interested in getting access, sign up here, plus get all the details about Crash Course to Cash.
Have a productive day!