Anyone in sales, marketing or real estate can benefit from this interesting article by hypnotherapist-turned salesman Ken Ellsworth.
Take a look at the “Could You Sell The Eiffel Tower…Twice?” here. He tells the true story of scam artist Victor Lustig, who actually “sold” the Eiffel Tower to unwitting marks in the 1920’s. He then relates some lessons we can learn from an expert salesman.
There’s also a fascinating interview with Michael Senoff and Ken Ellsworth at TheBuyingCode.com. In this interview, Ken tells you how to unlock the unconscious selling strategy of your clients. He says that you should be able to reach 90% closing rate using these techniques.
Lots to learn here.