In October of 2001, the prettiest girl on my college campus, a popular upperclassman, agreed to go on a date with me, a nerdy freshman.
That following February, she agreed to marry me.
Yes, it was quick and this sort of relationship often crumbles as quickly as it starts. But after 12 years of marriage, I still tell everyone that taking my wife “off the market” was one of the smartest decisions I’ve ever made.
The things that made the wooing process so fast and the ensuing relationship so successful work equally well in my approach to attracting leads and winning customers (taking them “off the market”): singularity of focus, clarity of purpose, selfless commitment to providing value, trustworthiness and reliability.
The Dating Game
When I was 19-years old, I was different than most of my peers. I wasn’t in a rush to jump the broom, but I wasn’t interested in casual dating, either. I was going to treat my girlfriend as my potential future wife. Never did I imagine my life would change so rapidly, but the point is clear: if you’re serious about who you date and why, you’ll move towards wedding bells quicker than those who are “playing the field.”
You have to know who you want as potential customers and why. You wouldn’t just date anyone, and you don’t want just anyone as your customer. Who is your target market? What kind of prospect is a good fit for you and your business?
Read the rest of this article in the February issue of Evolution Magazine, (it’s the Guest Editorial on page 9).
(The Beat Goliath System is my prescribed strategy for attracting date-worthy leads and turning them into wife-able customers and clients. Find out more by entering your name and email address in the box to the right. )