Selling with urgency is effective.
Selling TO urgency is almost unstoppable.
Here’s a real-life example.
[Warning: If you have a sensitive stomach, you might want to skip this article.]
On Saturday night, I bit into a piece of caramel… and pulled the crown right off one of my teeth.
It didn’t hurt, but MAN it freaked me out!
I instantly swore I’d never eat candy again. (I meant it in the moment. We’ll see how long my resolve lasts.)
Then within 2 seconds, I started trying to figure out how I’d find a dentist who could patch me up on a Saturday night.
My situation was urgent. This kind of urgency creates a selling environment with:
- minimal resistance…
- few, if any, objections…
- and no price shopping.
Kind of a dream scenario.
So here’s a question for you:
Can you market and sell your offer to an urgent situation your ideal client is freaking out about right now?
If your offer doesn’t speak to an inherently urgent desire or need, how close can you get?
It’s a powerful way to simplify and accelerate your sales.
There’s also a way you can speak to urgency that goes deeper than emergency situations and cuts to the emotional core of your ideal customer.
We’ll get into that next time.