Superheroes don’t usually get to choose their own powers.
But YOU can decide today to give your sales copy superhuman selling strength.
In the video below, you’ll discover 4 simple strategies you can start using right away to:
- compel more subscribers to open your emails…
- build a deep & lasting connection with your readers…
- make more sales without feeling salesy (unless you’re into that sort of thing).
I can’t think of a single industry where these strategies won’t work.
By the way, these tips work outside of email, too.
f that’s you, here’s a super quick overview of the superhero strategies you can use to make your copy more powerful
1) Never underestimate the value of a compelling villain.
Bad guys are what make the superheroes both necessary and interesting.
In your copy, spend some time talking about the person or thing that’s making life harder for your reader. What’s keeping him from living the life he dreams of?
Make the source of that blockage into a villain. Someone or something that can be demonized… then defeated.
E.g., “The reason you can’t rid of belly fat isn’t because you’re lazy. It’s because of a hormone called cortisol.”
2) Focus on saving the world
Superheroes don’t use their powers to enrich themselves. They spend their time helping other people.
And they generally take on big threats.
Your copy should be about your reader, not yourself. And don’t waste anyone’s time making small promises. Talk about the massive transformative benefits you can deliver for people who work with you.
3) Identity is unspeakably important
Superheroes have carefully crafted secret identities. As a marketer, it’s useful to invest the time into crafting the identity you present to your reader.
Make yourself into the best possible individual/business to make the case for your product or service to your target audience.
That means you have to intimately understand the identity of your target audience, too.
4) Run towards the danger
Take a stand, even if it’s controversial. Maybe especially if it’s controversial.
Pick a fight.
Be an advocate for a cause that’s meaningful to your reader.
This makes you a leader. Draws the right kind of people to you and forms emotional bonds. Then helps them see you’re the obvious choice to help them reach their goals.
Pretty much everyone else is running away from the danger. Your copy should put you right in the heat of battle.
That’s what your favorite superhero would do.