Everybody’s doing it…
Hop onto social media and it won’t be 10 seconds before you see a smattering of AI-generated superhero versions of your friends and family.
It’s fascinating.
Artificial intelligence is set to revolutionize education, healthcare, and dozens of other industries – and terminate 96% of humans (hypothetically)…
And the application that goes viral makes selfies.
There are a number of lessons here. Today I’ll just share one.
The Lensa app has exploded onto the scene because it’s 100% focused on your favorite topic: Y O U.
Fully. Unapologetically.
It gives users:
- idealized images of themselves, perhaps a version of self they fantasize about being…
- Unique content to share on social media…
- a fun diversion aka entertainment
- the opportunity to be one of the first to use a cool new tool…
- the ability to feel smarter/superior you can now talk about AI from the position of a creator…
- at the same time as being an early adopter, there’s still that warm sense of belonging, being part of the “in crowd”…
- Feelings (positive or negative – both are rewarding) about teaching the AI about different faces and characteristics…
… all for $7.99.
These emotional experiences are extremely desirable to millions of people.
There’s a version of these experiences that applies to your product or service. Make sure you speak to them in your marketing.
Have a productive day.