Jim Punkre is a legend. He’s widely considered to be among the top ten copywriters in history, generating over $1 billion in sales over his 35 year career.
I can’t even describe this treasure trove of copywriting and direct mail wisdom from an interview Daniel Levis did with Jim for his Masters of Copywriting compilation.
You can take a look at Part 1 and 2 on Clayton Makepeace’s Total Package.
Highly recommended!