“Life’s most persistent and urgent question is,
What are you doing for others?”
Here’s a corollary: are you persistently offering your uniquely valuable brand of help to people in your marketing
People visit your website or brick & mortar store looking for something. They sign up for your mailing list because they need your expert insight and help with something they’re dealing with
Your emails are helpful. Your offers are helpful
Are you holding back?
Chances are, you’re not reaching out to your prospects, current or past customers enough. They need your help and you’re not offering it to them.
What would Dr. King say about that?
Here’s what I suggest:
- Clarify my appreciation of your unique value and your understanding of your audience’s needs and desires
- Confidence develops as a result
- Commit to being a leader for your tribe, even when you feel like Moses in the desert…
- Communicate like a leader, consistently and as compellingly as I can