In many ways, I believe Reading Rainbow is the greatest children’s TV program ever.
The philosophy that drove the show also applies to marketing.
The threefold purpose of Reading Rainbow was to:
- encourage an interest in and love for reading
- diversify the voices you’d consider listening to, and
- point viewers to specific books worth reading.
The show accomplished these purposes by inviting viewers into new worlds, exploring different experiences and getting you excited about learning more.
Then it told you where you could learn more.
The show used an influential medium popular with children (TV) to direct them to another medium (books).
This, of course, was all done by our loveable, trusted guide, LeVar Burton.
(Gurus in every niche could learn a lifetime of lessons from LeVar, by the way).
Marketing does the same thing.
You should move people from social media to your email list.
You move them from email to your sales letters.
From search ads to product pages.
And you’ll do it with copy that does the same thing an episode of Reading Rainbow does:
Invite viewers into your world… show them an opportunity to experience something better than their current reality… and get you excited to learn more and ultimately to make a choice to act.
But don’t take my word for it!