A couple years ago, a good friend of mine named Mark and I were standing at a crosswalk in downtown Chicago.
We’d just left a great workshop and we were still energized.
But while we stood there, a nearby conversation invaded our bubble of positivity.
It was a man and woman arguing.
Have you ever heard a conversation and thought, “ooh, someone’s about to get body slammed”?
This was one of those convos.
Everyone around seemed to be trying to mind their own business. Last thing anyone wants to do was get pulled into a boxing match between bickering lovers.
But my buddy Mark handled it differently. He kept a close eye on the situation… just in case it looked like the dude was getting ready to hit the woman.
Fortunately for everyone, the argument calmed down quickly… right on time for the light to turn so we could cross the street.
The timing was so perfect, it almost felt like a scene from a TV show.
As we started walking, Mark explained himself to me like this:
“As a large human being, I have a responsibility . If someone smaller is getting bullied, I consider it my job to step in and help.”
(And Mark IS large. He used to be a competitive bodybuilder.)
Now, Mark didn’t mean this as a lesson.
He was just sharing his personal philosophy.
But today, I want to encourage you to think more like Mark in your business.
Because…
YOU Are A Large Human Being, Too
You have skills, knowledge and experience that’s insanely valuable to others.
You have a product or service that changes other people’s lives in a unique way — even if it’s just for a moment.
Whether you know it or not, you are LARGE, my friend.
You have a responsibility to step in and help people who need what you have to offer.
You have a responsibility to promote yourself in a way that tells should-be customers exactly how to get your solution to their problems.
And you have a responsibility to understand and expand your largeness… to keep building those muscles so you can be even more helpful to the people you work with.
Does that sound like a lot of work? Maybe it is.
But you’re on this planet for a purpose. Operating in that purpose is the most rewarding life you can ask for.
Now, in the cleaned up words of C.T. Fletcher, “It’s your set!”