I shared this video training in the Email Copywriting Corner, but it makes sense to put it here, too…
Especially if making more money with email marketing is one of your new year’s resolutions.
You may be particularly interested in the 7 types of stories you should be sending to your email list:
Genesis stories: people want to know the story behind why you started something
Idealist stories: illustrate your personal & business values/philosophies with a story
Iron Fist stories: Tales of battle, struggle and victory (or lessons from losses) — either of yours or your customers’
Catalyst stories: Moments, decisions, interventions that caused critical change
Journalist stories: commentary on trending topics or news or little-known truth behind well-known stories
Adventurous stories: Crazy, funny stuff going on in your life
Status stories: Elevate your authority with big name clients, famous friends, recognition, accomplishments.
You’ll have to forgive me. I was really trying to be clever with this bootleg rhyming thing.
Until recently, this training was only available to Inbox X-Factor members. I’m giving you access now to help you kick 2021’s b.u.t.t.
Enjoy!