Is this a good a subject line for a financial professional or educator?
Why or why not?
I’d say in most cases, it’s NOT a good one, and not because of what your compliance officer might say.
Here’s why.
Listen, I adore my wife. Marrying her was the smartest — and luckiest — thing I’ve ever done.
But when I read that subject line, my instant reaction is “OF COURSE she could.”
No one gets your blood pumping more (in good ways and bad) than the person you love most. So this idea isn’t as shocking as it seems at first glance.
The curiosity factor is weak, too.
A little specificity about how or why s/he’s going to make your heart explode could have gone a long way. For example:
- Your spouse’s money habits may cause a heart attack
- When you spouse buys THESE, heart attack risk goes up
Those aren’t better, even though they’re too long. But they’re still not great.
What would make it a great subject line? Maybe something like this:
- 3 money habits that can (literally) kill you
- “The heart attack was your wife’s fault”
- Money move deadlier than clogged arteries?
It’s aggressive, but the subject line would be even stronger if you implied you could be the one giving your spouse a heart attack…
That said, there are 2 things that I like about the original subject line…
1) If you’re sending the email to an audience that’s nervous about their heart health, they’re more likely to open and read because they want to know about anything that can stop them from having any issues.
2) It’s likely different than any other subject lines you’ve been sending. Predictability is not your friend in the inbox, so there’s good chance a subject line like this will spark some renewed attention from your subscribers.
We’ll going to talk more about email subject lines for financial service pros, educators and coaches in the next few posts.
Stay tuned.