Are you headed for another “deja vu December?”
That’s what I asked the entrepreneurs on my friend’s list.
This friend — his name is Mike — was a sales rep for well-known marketing guru. He needed a boost in sales for the month and, ironically, he called me to see if I could help.
(This happens more than you might think. People selling marketing info aren’t always great marketers.)
Mike had written an e-mail to send to his segment of the guru’s list. He wanted me to look it over before he sent it. He needed it to be strong.
But his copy was flat. Emotionless. It relied on a discount to do the selling for him. I couldn’t let him send out that email.
I had a little time on my hands, so I rewrote it myself.
My copy was more aggressive, which made him nervous.
But he needed sales to meet his quota for the month, so I convinced him to set up the email and hit the Send button.
I’ll let Mike tell you the rest of the story:
“The responses poured in, both good and bad. Initially, the recipients were offended the email ‘called them out.’ I never heard more, ‘How Dare You…’ and ‘take me off your list.’ But to my surprise, it awoke the giant whales lurking in my database. The email cut to the core of the buyer’s heart, and that’s what counts.
“The results: Just over $100,000 in under a week and I got credit for breaking a sales record. Thanks Donnie!”
I can’t remember exactly what I wrote. But I remember “deja vu December” — that feeling of finishing out another year in the same place as last year…
Of having to make the same New Year’s resolutions because you weren’t able to reach your goals…
We’ve all felt it. We all hate it. Leveraging that feeling turned into a BIG payday for Mike.
So here are 3 takeaways from Mike’s story:
1) Emotions sell, both positive and negative. Many of us are reluctant to “go dark,” but it’s hard to argue with record-breaking sales.
It’s not about being negative; it’s about being honest. The truth is, people have problems. The good news is, your product or service can help.
2) Strong copy might offend some people… and it will win over the hearts and minds of others at the same time. In my experience, the net result is MORE SALES.
3) When you need more sales, it makes sense to call an expert.
If you’re in Mike’s situation and you NEED more sales in your business…
If you KNOW your marketing should be bringing in more cash than it is…
Or if your sales are good but you want them looking even better…
I want to help you personally.
I’ve never done anything like this before. But after several conversations with entrepreneurs this month, I’m convinced it’s needed.
Here’s the deal: I’m offering a 6-week group coaching program.
We’ll cover getting emails opened, setting up powerful email sequences and sales pages, FB ads and more.
On top of the weekly coaching sessions…
You’ll get a FULL AUDIT of your current Black Friday/Cyber Monday promotion — or another promotion of your choice.
Plus templates and resources.
Normally, I’d spend weeks preparing, but we’re moving fast on this one. In fact, I didn’t have time to write a sales page yet!
Coaching begins on Wednesday November 13.
The investment is $995 — less than what I’d charge to write two emails for a client.
(I wanted this to be a no-brainer.)
Only 20 people will be accepted.
Obviously, I can’t guarantee you’ll make $100,000 like Mike did. I can’t guarantee you won’t make a million.
(It wouldn’t be the first time…)
But if your sales don’t increase by at least 10X your investment in coaching, I’ll give you your money back or work with you until we hit that number.
Interested? Apply here.
