Entrepreneurship

2020: The Year of Learning Less

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It’s January 24th in most of the world. If you’re part of the small percentage of people who hasn’t already given up on your new year’s resolutions, GOD BLESS YOU.

You’re a rare individual.

I want to share a weird twist on the 80-20 principle that you can apply to your resolutions — or anything else you want to do.

I saw a top 10 list of resolutions for 2020 (taken from a survey of 275K Americans):

1. Actually doing my New Year’s resolution
2. Trying something new
3. Eat more of my favorite foods
4. Lose weight/diet
5. Go to the gym
6. Be happier/better mental health
7. Be more healthy
8. Be a better person
9. Upgrade my technology
10. Staying motivated

For most people, at least 7 of these things will involve reading books, watching videos or buying courses.

They gotta learn a better diet, discover the secret to staying motivated, etc.

But here’s the thing (and where 80-20 comes into play):

I want to encourage you to…

… Learn LESS in 2020.

Why?

Because too often, we wait to start doing what we resolve to do… because we want to learn a little more first.

You know, to make sure we do it the right way. (That’s what we tell ourselves, at least.)

Before you know it, you’ve listened to hours of podcasts — and you’re probably more confused than when you started.

It’s easy to spend 80% of your time “learning”… and then struggling to spend 20% on execution.

Chances are you already know 80% of what you need to know. And that’s 100% good enough for you to get started.

And you’ll learn the rest once you’re in motion.

When you make your decisions in 2020, get into action as quickly as possible.

Read fewer books. Read more people. Read more rooms. Get more hands-on learning and derive data from that.

If you do that, 2020 will be like no year you’ve ever experienced before.

Is Working for Free the Best Way to Start Your Business?

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working for free stairs to nowhere

The idea of doing projects “on spec” (without pay) came up in one of the few Facebook groups I participate in.

To be more specific, a woman launching a new service business was offering to work for free in order to get testimonials and build her portfolio.

Is this a good way to start your business? Or is spec work a flight of stairs leading nowhere?

In business (almost) nothing is true across the board. What works for one entrepreneur may flop badly for another. In this Facebook conversation, I felt qualified to chime in and express my opinion, based on my extensive, often painful experience in a field closely related to the one being offered for free. Here is a slighly modified version of my comments:

I’m going to do something relatively harsh here…by recommending you seriously limit this offer (to work for free).

Having testimonials is great, but absolutely not necessary to launch your business. In a way, you’re postponing the launch of your business by clinging to the idea that you need “proof” of the value of your services.

Your time is extremely valuable. Especially since you have a family who likes having you around and “present.”

In all likelihood, doing content marketing for yourself will advance your business more than doing free work for other people, no matter how good their testimonials will be.

The thing is, there’s a huge need for the service you provide — but most of the people/businesses who need your skills do not fully appreciate that need. They don’t feel pain, so it’s hard to pry money from their hands, especially at a rate you deserve.

You would do well to seek people who already feel that need, that have a bleeding neck problem, to use the words of John Paul Mendocha.

See if you can get testimonials from colleagues and friends who already know you and are familiar with the quality of your work. Build up your portfolio working on your own website and marketing materials.

It’s also well worth your time to connect with people who might already be in touch with your target audience. Maybe you can work out a referral arrangement or a way to bundle your services together. Or subcontract work from other established people in the space you want to occupy (or an adjacent one).

Think graphic designers, etc.

And remember, don’t sell your services, as such. Instead, define the transformation you produce for your clients. How will their lives and businesses be different, better than before they hired you — or anyone else for that matter.

Define what you’ll do for them — and what you won’t. Specialize, if you can.

BTW, I’m not always right. This just advice based on my experience.

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What about you? How do you feel about spec work?

Productivity Hacks – Hanging Out with Carey Green

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Productivity Hacks

The early bird catches the worm, as the old proverb says.

Sometimes I think that’s a rather destructive piece of advice.

Earlier this month, I shared a few of my most useful productivity tips with Carey Green. We were talking about my contribution to his new book Entrepreneur Mind Hacks Part 1. The dual volume series is a compilation of tips from some of the brightest entrepreneurial thinkers in the game today (like Seth Godin and Cal Newport), as well as powerful insights from thinkers of the past (like Winston Churchill).

Somehow I sneaked into the roster.

During this interview, Carey and I talk about:

  • why “early to bed and early to rise” isn’t always best
  • one of the many business lessons I extracted from sermons of an itinerant 18th century preacher
  • generosity versus greed in business
  • why humans need to stop treating their brains and bodies like machines during the workweek
  • how two different Schwartzes (Gene and Tony) forever altered the way I set up my schedule — their advice will revolutionize your productivity if you listen and apply
  • step-by-step instructions to discover your unique rhythms
  • how God made you different — and what you need to do to make the most of that fact.

We also got into copywriting and marketing a little bit. I talked about how important persuasive copy is, but there are two things that have far more impact on the punching power of your sales messages. Most decent copywriters are aware of this. That doesn’t mean they’ll talk about it in public.

Carey was a great host. He’s also a top-notch businessman and MAN. The world could use more like him.

Hanging Out With Jeff Zelaya

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Jeff Zelaya's Google Hangout with Copywriter Donnie Bryant

It’s not often that you’ll catch me on camera; I have an irrational fear of leaving photographic evidence of my whereabouts and activities… (I’m just kidding)

But for my buddy Jeff Zelaya, I made an exception. We spent about half an hour on a Google Hangout talking about copywriting,  marketing and being self-employed. Fun times for everyone. Now I’d like to share the fun with you.

You can check out the video below, where he says some very nice things about me (check’s in the mail, Jeff).

Steve Lahey Picks My Brain About Stealth Selling and Copywriting

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Small Business Talent Podcast with Stephen Lahey

Over the years, it seems like I’ve sold almost everything: Swiss watches, cell phones, warranties, coffee grinders and even plain old advice. You’ll never hear me say I’m a natural salesman. I wasn’t even always good at sales.

In 2012, I wrote Stealth Selling: Non-Pushy Persuasion for Professionals, an ebook revealing my personal selling philosophy along with insights and advice I’ve picked up along the way.

This week, I had the privilege of appearing on Steve Lahey’s Small Business Talent podcast. He asked me about stealth selling, ethical persuasion and life as an entrepreneur.

I even performed a live dissection (guess that would make it a vivisection) on his new service page sales copy.

It was fun and I’ve received a lot of great feedback. If you have about half an hour, I’d be thrilled if you listened to the interview here.

By the way, the Steve’s podcast is always excellent. If I were you, I’d check it out every week.

I’m also working on making a second edition of Stealth Selling. Up until the time I release it (hopefully by the beginning the end of April), you can pick up the original for $5, which the lowest price I’ve ever offered (a large percentage of buyers paid $19 for it). I’ll also send you the updated version as soon as it’s ready, free of cost.

If you’re interested, click here.

One more thing: if you listen to my interview with Steve Lahey, leave a comment and send a screenshot of the comment to db at donnie-bryant dot com, I’ll give you the book for free. Why? Because maybe what Steve said on Twitter is true: