From the Marketing Beyond Advertising blog:
Do your ads sound like ads? Do your ads boast about your superior service, your wide selection, or name the number of years you’ve been in business?
If so, you may be guilty of Ad-Speak.
Introducing the Carlin Ad Speak Calculator!
This cool tool will analyze your advertising copy and tell you if it sounds too salesy, too much like and ad.
I think its rather neato.
Advertising that sounds like advertising is easy for your target audience to ignore. If it does get read, it’s often disregarded.
Your message has to interrupt your readers enough to grab their attention, channel desire, and direct them to you and what you offer.
The Carlin Ad Speak Calculator is just another way to take a critical look at your copy. It will even list the elements that you’ve used that are commonly considered advertising lingo
Have a little fun, a little laugh, and another look at the quality of your message.
