There’s a psychological reason the words “I’ll be back” from customers are the kiss of death for salespeople.
It’s the reason that you have to sell prospects when they’re “hot,” and any delay between receiving your marketing material is costly.
Watch this video:
This is the trailer for the newly-released book You’re Not So Smart (which, for the record, I haven’t read yet).
I don’t think this book is aiming at business education or sales training, but I’ve gotta ask: What are the implications of procrastination/present bias for your marketing and sales?
I’d love to hear your thoughts, but first, I’ll share some of my own observations.
Continue reading on Diamond Website Conversion’s blog.
