If you’re like me, you’re keeping an eye on what’s going on in the economy. I’ve found myself watching more financial news than ever.
Yesterday, I spent over an hour watching CNBC, analyzing whatever crazy moves the markets are making this week. During that time, I noticed five ways that the program kept me watching intently. These same concepts can help you become a better copywriter and marketer.
1) CNBC knows exactly who their viewers are and what they are watching for. So they are talking to one target audience, and only talking about one topic.
One of the legendary Dick Benson’s 25 direct marketing principles is that “You can never sell two things at once.” CNBC only talks about the financial markets.
Is your advertising material focused on one thing?
Read 4 more copywriting tips inspired by CNBC on the Diamond Website Conversion Blog at https://www.diamondwebsiteconversion.com/2011/10/28/5-copywriting-tips-from-cnbc/.