Nowadays, I don’t spend very much time on LinkedIn Answers, but the other day I saw a question that I could help out with. The question: What should never be included in an email marketing campaign? My (slightly modified) response: 1) Don’t make claims without proof. Skepticism is at an all time high. Everyone is scared of … Read more
I think my fees are very reasonable, but from time to time potential clients have accused me of charging too much for my copywriting services. Yes, it’s true; you can hire a writer on Elance to write your sales page for $20. But chances are, you’ll get what you pay for. Price is what you … Read more
Education has never been more important than it is at this moment. Your parents always told you to get your education. Every year your teachers prepared and encouraged you to continue down the path to higher levels education. Repeat: education is more important now than it has ever been. But not for the reasons that … Read more
While I’m posting social media conversations on my blog, here’s a few tweets that I exchanged with a guy I follow yesterday: IJR: The world has become such a easy place to market to; sell them lies and they will buy it… Give them truth and they will shun it… Sell them lies: Diet pills, … Read more
“You cannot perform in a manner inconsistent with the way you see yourself.” – Zig Ziglar This quote by the master salesman and motivator also applies to how your potential customers make purchasing decisions. They cannot buy brands, products or services that are inconsistent with their self-perception. This lesson will benefit anyone involved with selling or promoting … Read more
Is it possible to be too relevant? Apparently that is something that Staples fears. Take a look at the Unsubscribe Email page: It’s small, so you may have difficulty reading the words in the image. Listed are the different reasons people may want to opt-out of receiving emails from Staples. The circled reason says “Staples emails are too … Read more
It seems like nobody likes sales people (at least when they’re customers), and “sales” seems like a dirty word these days. But it doesn’t have to be that way. Nothing I can think of sells without selling. Not even candy bars in vending machines. Let’s explore that thought experiment for a moment. Imagine one of … Read more
Yesterday, I had the distinct pleasure of interviewing Mark Fox, CEO of Sly as a Fox, LLC and author of Da Vinci and the 40 Answers. He’s one of the world’s leading experts on the subject of purposeful creativity. Oh, and he is former Chief Engineer on the Space Shuttle. He enlightened me for 35 … Read more
There has been some great feedback on my post “5 Judo Moves Every Copywriter Should Know.” If you haven’t read it, please do so. I’m more than 99% sure you’ll be able to get at least one benefit from it. So, how ’bout a sixth move to add to your judo repertoire? Ancient Roman poet Ovid said … Read more
If you’ve been involved in copywriting for any length of time, you’re painfully aware of how challenging it can be to grab the attention of your desired readers. Once you succeed there, you still have an intimidating uphill climb ahead of you. It takes hard work to keep that attention, channel desire, and close the … Read more