It’s not often that you’ll catch me on camera; I have an irrational fear of leaving photographic evidence of my whereabouts and activities… (I’m just kidding)
But for my buddy Jeff Zelaya, I made an exception. We spent about half an hour on a Google Hangout talking about copywriting, marketing and being self-employed. Fun times for everyone. Now I’d like to share the fun with you.
You can check out the video below, where he says some very nice things about me (check’s in the mail, Jeff).
I particularly liked the way Donnie cleared up the misconceptions about direct response copywriting – interesting stuff. Fun, informative conversation!
As always, I appreciate your comment, Steve.
It’s funny: no matter how much I talk about my craft, I still come across plenty of confusion over copywriting vs. copyrights. And then there are further distinctions within each of those topics. SEO copywriting is its own thing. And I don’t even know what to call the entertaining “creative” the big ad agencies are pumping out these days, but it’s not direct response. Maybe the opposite.
Thanks to Jeff for setting up a great call. Glad you enjoyed it as much as I did.