If you walked into a room with 100 of your perfect prospects…
How many of them have their eyes glued onto a screen?
How many are reading?
A nonfiction book?
A how-to book?
(Did you instinctively inflate the reader count to soften what you think I’m about to say next?)
Chances are, more than 90% of your perfect prospects are doing ONE of these activities.
Shoot, they’ll even watch a terrible movie on the wall-mounted TV…
But they refuse to sit in a room and be bored.
It’s your job to be interesting – whatever that means to your specific target audience.
Whether your folks are watching customers cook their own food at Waffle House on TikTok or reading a business book…
They’re actively looking for SOMETHING to engage their minds and fill some of their time.
You gotta figure out how to make your marketing material the right kind of interesting so they’re happy to pay attention to it.
Truth is, that’s hard to do with pure information – even for entrepreneurs who read business books for fun.
It’s worth taking time to think about what it takes to be interesting to your perfect prospects.
Where does your uniqueness overlap topics that are important and valuable to them?
Figure that out and you’ll be intensely interesting practically by default.
We’ll get more into that next time.
P.S. A powerful way to create and maintain interest with your should-be buyers is by sending a consistent flow of interesting emails.
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