Donnie Bryant

Donnie Bryant is a direct response copywriter and marketing consultant. He helps small businesses and solo professionals connect with and convert their “should-be” clients with unusually effective marketing messages and systems.

Dave Chappelle’s Top 3 Copywriting Tips

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As a copywriter or marketer, you should pay attention to great comedians.

They’re phenomenal communicators… creative thinkers who can expand your mind.

More importantly, they attract audiences and keep them spellbound — with little more than words.

This is a skill you can’t afford NOT to have in 2020 and beyond.

And no one does it better than your favorite comedian’s favorite comedian, Dave Chappelle.

Today I’m going to share 3 copywriting tips inspired by Chappelle’s most recent special, 8:46.

Really, I could talk about 7 or 8 helpful copy insights. There are so many gems.

If you haven’t already seen the video, you need to.

I encourage you to check it out before you continue reading the rest of this article.

It’s brilliant. 

(I only wish I was as good a storyteller as Dave. It defies logic how good he is.)

I’m going to try to leave out any spoilers, just in case you decide to keep reading. I know how you are.

Alright, let’s dive in.

Copy Tip #1: Use open loops and callbacks.

At about the 2:10 mark, introduces a hot topic, then says he’s going to talk about it a little later.

This is a topic the audience KNOWS he’s can’t stay away from. Many of them are desperate to hear him address it.

But he teases it anyway. “I’ll talk about it in a minute.”

As a copywriter, open loops like these can help keep the reader/viewer strapped in and attentive.

You make him curious… then you make him wait for satisfaction.

When you do it right, he can’t close the email or stop the video until you close the loop.

And the impact of the payoff can be even stronger when you set it up this way. The anticipation and rising drama make it more satisfying when you finally reveal what you’ve been holding back.

Chappelle doesn’t wait long to close the loop in this case. You can play with the length of time you wait for your big reveal.  

Copy Tip #2: Tight analogies and metaphors are persuasive uppercuts.

3:30 into the video, Dave tells a story about the first earthquake he experienced. He described the confusion and fear he felt.

Then, instead of evolving into a joke, he makes the story an analogy for the topic (in part) he teased in the beginning of the set.

The comparison adds a new perspective to the topic. A new way of looking at something you may feel you already understand.

Or maybe the analogy gives you a frame of reference to understand something you’ve never experienced.

In sales copy, you want to paint a picture that sucks the reader in. You pull them into your world by helping them mentally and emotionally experience SOMETHING related to the thing you’re selling.

Analogies and metaphors are effective ways to do that. These metaphors often take the shape of a personal story.

Your reader already has strong associations with and feelings about certain topics. You don’t necessarily have to create new associations, thoughts or feelings.

The right analogy can unleash the power of those associations and attach them to you or the product/service/idea you’re presenting.

At 10:40, Chappelle shares another analogy in the form of a story.

I can’t speak for anyone else, but I was totally transfixed for 3 minutes as he laid out the details.  You don’t really know where he’s taking you, but you’re deeply invested in finding out.

(Again, this is a skill we MUST have in this new decade.)

When he finally ties the story back to the main topic… man. It’s an experience.

Different people will feel different ways about that analogy. One of those feelings is validation — and if you can make anyone feel like he’s been right all along, you’ve probably earned a friend for life.

So analogies are a very useful tool for persuasion.

Copy Tip #3: The copy isn’t about you, but you should weave yourself into the narrative.

My favorite thing about 8:46 is the way Chappelle weaves himself into this topic in various ways throughout the set.

It’s crazy.

Somehow, he links  

  • his birthday (24:28 into the video)
  • his time of birth (at the 9:05 mark)
  • his connection to Kobe Bryant (by some miracle 24 minutes in)
  • a police officer that pulled him over (18:55)
  • his father’s death (5:24)
  • his great grandfather’s place in history (25:50)  

… all into the topic he’s discussing.

It’s seamless and fascinating.

Here’s the big idea. Your sales copy isn’t supposed to be about you. It’s all about your should-be buyer.

But, the more you can smoothly tie yourself into the thing your buyer wants or needs… the more you can build up your authority in the area your buyer is interested in…

The more effective your copy can be. And the more likely you are to take ownership of real estate in your should-be buyers mind even if he doesn’t buy today.

Great copy is focused on the transformation your buyer desires to achieve.

The very best copy reveals that YOU (your product, service, idea) are inextricably linked to that transformation.

Keep that in mind next time you’re writing a sales piece.

Dave Chappelle isn’t a copywriter, but he can teach us all a thing or two about persuasive communication.

I encourage you to study him and other great comedians along with your favorite copy guru.

It’ll pay off in the long run.

Push the “Close Door” Button… or Else

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Not long ago, I heard a little story that had a tremendous impact on me.

It’s about a surprising quirk Jim Simons has.

Simons is a math genius, Ivy League professor and the multibillionaire founder of Renaissance Technologies.  

During a segment on NPR, his wife (or ex-wife, I can’t remember) revealed that Jim always pressed the “Close Door” button when they got on the elevator.

Mrs. Simons thought it was a little strange. So she asked him why he insisted on hitting that button… on every elevator ride.

“If you don’t press it,” Jim said, “you waste 2 seconds… on every elevator ride.”

It’s an important paradigm shift — and today is the perfect time to reflect on it.

First, Simons’ idiosyncrasy emphasizes the preciousness of time. Even in the smallest increments.

I have no doubt that you’re VERY aware of time. Because you probably feel you don’t have enough of it. (I’m the same way.)

But how are you careful over your seconds?

Do you defend your seconds with the same ferocity as you defend your possessions?

If not, why not?

Second, Jim’s quirk highlights action as the essential element of life.

Do you wait for elevator doors to close for you? Or do you take action to make the elevator conform to your will?

Something to think about, right?

Right now is the time to act. (Take that to mean whatever you like)

Whatever you desire to happen in your business… in the world… you can choose to do everything in your power to make it happen.

Now.

Don’t wait for customers.

Don’t wait for change.

Don’t wait for permission.

For the love of God, don’t wait for a sign.

Take the first step to accomplish the thing you want to happen.

Now.

Have a productive day.

Did You Know…?

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Did you know there’s a speed limit for pedestrians in Illinois?

Apparently it’s true.

I was kindly notified several years ago when a police squad car stopped me while I was walking in suburban Chicago one morning.

“Where ya headed?” the cop asked.

Stopping mid-stride, I answered, “Going to work.”

“Oh? And just where do you work?“ Maybe he thought I was telling a story.

“Starbucks on 154th. And my shift starts in 10 minutes.”

I knew exactly how much time it took me exactly 18 minutes to get from home to work because I’d timed it. And I left the house 20 minutes before I needed to clock in, so I could walk at a comfy pace.

Officer Friendly needed more information.

“Where do you live? And why are you in such a hurry?”  

That’s when I started getting really nervous. It was pretty early, so there were no witnesses around…

“This is regular speed for me,” I replied, forcing a chuckle. “I just have long legs.”

The squad car idled forward a little, and the officer grunted “Whatever you say. Just be good out here.” Then he took off.

Thank God he didn’t knock me down and drive his knee into on my neck.

A couple years later, I had an almost identical conversation with a different cop in a different suburb.

That’s how I know about the pedestrian speed limit.

I was also tossed into the back of a police car for jaywalking one block from my house…

And I’m one of the lucky ones!

What’s my point?

This email is going out to a lot of people, and I don’t know your personal awareness level around this fact:

Being Black in America is… different

You can be accosted, arrested or asphyxiated for doing regular stuff.

To make it worse, it seems like it doesn’t matter.

The mental and emotional toll adds up over the years — and sometimes the pent-up frustration and anger can spill over.

There’s obviously a lot more to this conversation, but I want to switch gears into action steps. Because knowledge is just the first step. We all have to take action to make change happen.

For today, I’ll mention one thing you can do that I haven’t heard many people talking about in 2020.

Regardless of your ethnicity, you can show support for the Black community by moving your money to a Black-owned bank.

My personal favorite is Liberty Bank & Trust. I hear great things about OneUnited and Citizens Trust Bank, too.  

Liberty also has an outstanding mortgage team. If you’re buying a home or investment properties, get in touch with them. (If you talk with Sheila, tell her I sent you.)

Right now, we’re living in a historic moment.

I encourage you to think about this:

When you look back on this moment… will you be proud of your words and more importantly, your actions?

Decide today to what you want the pages of history to say about you.

Consider Yourself Hooked…

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Storytelling Hooked

Ambition.
Quick thinking.
Ruthlessness.
First kisses.

What’s the common denominator?

According to research from Netflix, these 4 story elements are highly effective at turning casual viewers into a devoted followers.

Through this research, Netflix also knows the precise episode of a series when people become “hooked.”

This is probably NOT the kind of information you’re used to hearing as a marketer or entrepreneur.

But it’s exactly what you need to hear right now — and I’ll tell you why.

While the economy sank into the abyss in March…

My clients experienced record sales. One had beat it’s previous best month by a massive 25%.

A huge part of our success has been telling the right kind of stories to our audience. Another huge factor is that we KEEP TELLING those stories.

We’ll dive into storytelling more in the future, but today I want to encourage you to inject more emotionally-engaging stories into your marketing and the content you’re producing.

Your pains and problems — and how you overcame them…

Your fears and frustrations — and how you found relief…

Your dreams and desires — and how you finally grabbed hold of them (or what you’re doing now that’s getting you closer)…

Even the mistakes you made…

These stories captivate.

If you tell the stories well, they audience will insert themselves into the story, experience some of your feelings and mentally/emotionally prepare to take the action that you took.

Then, keep telling those stories.

According to Netflix “In our research, we found that no one was ever hooked on the pilot.”

The pilot sells the audience on watching the next episode. But without the second and third episodes, it’s easy to disconnect and pay attention to something else.

If you feel like you’re being repetitive, just think of how many people binge-watch 10 episodes of their favorite shows at a time.

No one says, “I wish they’d make FEWER episodes of this show I love.”

It’s a challenge… but it’s a bigger challenge to keep your business running without devoted followers.

Coronavirus Marketing Kit

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Call me crazy…

I am 98% convinced that this coronavirus scare is overblown.

In fact, I’m about 95% sure it’s completely manufactured and manipulated.

But whether or not you agree with me, one thing is abundantly clear…

The concept has captivated people around the globe.

More than that, it’s driven people to take action.

Think about it: this may be the event that FINALLY gets people wash their hands after using public restrooms.

I don’t mean to be insensitive to those who have been affected by this virus.

But, as I’ve said in the past, anything that grabs the attention of millions can reveal important insights into human nature.

If your business can use some extra attention, can you afford to NOT pay attention to stuff like this?

Agreed.

Now, I encourage you to think about this topic for yourself to see what lessons you can uncover…

But I’d love to share a few of my thoughts.

Let’s start with the most obvious.

Fear Still Works… If You Know How to Work It

You’ve probably heard it a thousand times: the natural human reaction to fear is about twice as strong as the reaction to pleasure.

Makes sense, right? You have to be alive to enjoy… anything.

Despite having heard it, many of the marketers I interact with still hesitate to use fear in their campaigns. It just doesn’t feel right.

And I get that.

But let’s be honest. There are some frightening things out there. Things your customers should be legitimately scared of.

If they eat a pound of bacon for breakfast every day, they should be worried about heart attacks…

If they don’t pay attention to their wives, they should be worried about divorce…

If they can’t get people to buy from them, they should be worried about their relatives mocking them when their business fails. (The resulting money problems could lead to divorce, too!)

[Note the Body, Bank & Boo focus.]

Those are legit fears… and YOU can help them overcome them. Sometimes — more often than you might like — the best way to get their attention is to leverage that fear in your messaging.

Don’t feel funny about it. This is how you make the biggest difference you can make for your should-be customers.

So…

Even though the CDC says most people are infected with some form of the coronavirus during their lives…

Here’s why COVID-19 scares the pants off of so many people — and how that helps you be more influential

One:
This novel coronavirus has been dimensionalized to a greater extent than other strains. It’s seems more “real” and not just a far-away concept

I mean, even if you’re not actively looking for it, there’s a good chance you’ve seen a picture of the virus’ crown-shaped structure somewhere.

Even the name has been leveraged. “Corona” refers to crown. That isn’t unique to this version of the bug… but it now owns a little real estate in your brain that influenza does not.

An invisible germ has been made visible. Memorable.

Two:
There is automatically a fear of the unknown. We all know exactly where this virus comes from, right? An exotic sounding province in China (which is already seen by many as a nefarious force in the world) called Wuhan.

Name another illness that you know EXACTLY where it originated.

If you thought of Ebola and Africa (which is far less specific), remember how scared many people have been about Ebola outbreaks in the past?

Three:
There are lots of specifics. The media continually updates us on how many cases there are and where. The word “pandemic” is thrown around loosely.

They’re also sharing stories about supply shortages, quarantines and other scared people.

Although we don’t see many of stories like this one from the Washington Post…

Which brings us to…

Four:
Social proof works like crazy.

When everyone else is terrified, maybe I should be, too!

And…

Five:
Those supply shortages indicate a complete lack of ability to adequately respond to the potential pestilence.

It’s an effective force multiplier for the fear.

Not only is the disease deadly and spreading quickly… but the people we trust to keep us safe are simply unprepared to deal with the danger.

It’s one thing to go to war with an enemy. It’s another thing to step onto the battlefield with no ammunition.

Six:
There’s mystery about how this germ is spreading. I’ve seen the term “unknown origin” of new cases in the U.S. more than one time.

The unpredictability of “who’s next” makes it all the more nerve-racking… because it could be you.

Seven:
People, especially in America, have already been introduced to the idea of viruses threatening to wipe out our species or turn us all into flesh-craving zombies.

This is a more subtle influence.

Many of us have already seen this doomsday scenario play out in best-selling thrillers or on the Hollywood big screen. In the back of our minds, it’s not all that far-fetched.  

Okay, now…

Here’s a Quick Rundown of Action Steps for You

0) Try to get comfortable using legitimate fear to reach your potential buyer. It is one of the most effective ways to get him to stop and pay attention.

1) Don’t just mention the fear or the source of that fear in your sales copy. Dive into the details that make the fear real… tangible… visible. Refuse to be 1-dimensional in your descriptions.

2) Consider tapping into the fear of the unknown that all of us have. When your would-be buyer THINKS he knows what you’re going to say — or already knows how to deal with the fear — he’s going to tune you out.

3) Share specifics. Not just statistics, but stories. Both images and word pictures go a long way.

4)  Get as much social proof as you can. It doesn’t have to be testimonials or reviews of your own. Just show how many people are feeling what you’re talking about or doing what you recommend.

5) Don’t let your prospect overestimate his ability to fix the problem alone.

We all deceive ourselves some times. If he’s unprepared, it’s your job to alert him to the fact — and make him believe it. Don’t be a jerk about it. You’re not trying to make him feel bad about himself. You’re helping him be realistic and honest.

6) If possible, create an air of mystery about the source of your chosen fear.

Even as you’re giving details and specifics, an underlying mystery that makes the fear even more unnerving — and the solution that more urgent.

7) Leverage fear your ideal buyer already has. You don’t want to have to convince him he needs to be scared of the thing you’re talking about.

If your boogeyman isn’t something he’s already scared of, you can likely make a connection using the Body, Bank & Boo principles.

—

Question for you: have YOU taken any marketing lessons from the 24/7 coronavirus news blitz?

Feel free to share them in the comments.

Responsibilities of a Large Human

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A couple years ago, a good friend of mine named Mark and I were standing at a crosswalk in downtown Chicago.

We’d just left a great workshop and we were still energized.

But while we stood there, a nearby conversation invaded our bubble of positivity.

It was a man and woman arguing.

Have you ever heard a conversation and thought, “ooh, someone’s about to get body slammed”?

This was one of those convos.

Everyone around seemed to be trying to mind their own business. Last thing anyone wants to do was get pulled into a boxing match between bickering lovers.

But my buddy Mark handled it differently. He kept a close eye on the situation… just in case it looked like the dude was getting ready to hit the woman.

Fortunately for everyone, the argument calmed down quickly… right on time for the light to turn so we could cross the street.

The timing was so perfect, it almost felt like a scene from a TV show.

As we started walking, Mark explained himself to me like this:

“As a large human being, I have a responsibility . If someone smaller is getting bullied, I consider it my job to step in and help.”

(And Mark IS large. He used to be a competitive bodybuilder.)

Now, Mark didn’t mean this as a lesson.

He was just sharing his personal philosophy.

But today, I want to encourage you to think more like Mark in your business.

Because…

YOU Are A Large Human Being, Too

You have skills, knowledge and experience that’s insanely valuable to others.

You have a product or service that changes other people’s lives in a unique way — even if it’s just for a moment.

Whether you know it or not, you are LARGE, my friend.

You have a responsibility to step in and help people who need what you have to offer.

You have a responsibility to promote yourself in a way that tells should-be customers exactly how to get your solution to their problems.

And you have a responsibility to understand and expand your largeness… to keep building those muscles so you can be even more helpful to the people you work with.

Does that sound like a lot of work? Maybe it is.

But you’re on this planet for a purpose. Operating in that purpose is the most rewarding life you can ask for.

Now, in the cleaned up words of C.T. Fletcher, “It’s your set!”

Did You Try Balancing Your Broom on Monday?

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If you’re anything like me, you were utterly fascinated by the broom-balancing boondoggle that swept the internet earlier this week.

(Forgive the pun.)

You probably saw pictures and videos from astonished people who wanted to test out the claim that the earth was tilted “perfectly” on February 10th.

If you hadn’t heard about this, do a quick search and you’ll find a ton of posts and articles. Apparently the hashtag #broomstickchallenge even trended.

Only problem is, the whole thing was a hoax (which you’ll also see tons of posts and articles about).

#broomstickchallenge persuasion

Did your B.S. meter pick up on the hoax or did you know better because of the depth of your scientific knowledge?

I’ll admit, I was only 90% sure the whole thing was Oscar Meyer-level bologna.

So… let’s turn this into a teachable moment. Because anytime something gets this kind of viral attention (and action), there are lessons you can learn.

I see 3 major persuasion principles at play. Let’s discuss.

When “Proof” Arm Wrestles Common Sense

One of the factors that powered the broomstick ballyhoo was the claim that NASA made the announcement.

As you know, our brains instinctively defer to authority figures… at least when it comes to topics we aren’t experts in.

NASA is a pretty reputable authority. And most of us aren’t experts on the earth’s rotational tilt or the effect it has on gravitation.

Interestingly, it would have been incredibly easy to find out if NASA was behind this announcement. And I think most people knew they could verify the story. That’s what made it so easy for them to trust without looking any deeper.

Secondarily, social proof — once it picked up steam — may have been even more convincing than the NASA angle.

Because of a cognitive bias called the “availability cascade,” we have the natural tendency to believe almost anything we’ve seen or heard enough times.

It’s hard to go against the crowd… and it’s less work to trust what everyone else is saying.

So the lessons are that:

  1. It pays to become known as an authority or expert in an area other people are not.
  2. Leverage social proof whenever you can — and when there’s visible, growing support for/acceptance of a proposition, see if there’s a way to use that momentum to gain traction for your own idea/offer.

Seeing is Believing… When You’re Told What You’re Looking At

Think about this…

The #broomstickchallenge starts with the little-known and unlikely-seeming fact that brooms can stand upright.

The argument goes like this: “Hey today’s the only day in this decade that the earth is perfectly tilted. Lemme prove it. Go grab your broom.”

So the hoax tells you how to “prove” the claim for yourself… by pointing you to THE ONE THING that seems to prove it. (I guess you could have used an egg, too. But there’s more work involved.)

This is similar to the way magicians direct your attention toward a specific object or action so you don’t notice the mechanics that make the trick work.

You must point to the broom specifically or the argument falls apart.

If the earth is perfectly tilted, shouldn’t you be able to make a sharpened pencil stand upright on its tip, too?

There’s a lesson here, too. You can “educate” your potential buyers to and almost define their buying criteria for them.

Point them to something that you know they’ll see. When they see it, they’re more likely to believe everything else you said… and do what you recommended they do. Just like a magic trick. (More on that concept here.)

Or, simply show your should-be buyer what you want him to see. Demonstration can be very convincing.

Take It Easy, Man

The perfect tilt of the earth, if it were true, could have been demonstrated in any number of ways. But the craze wouldn’t have caught on if “proving” it wasn’t a low-risk, easy thing to do.

The #HandstandOnTheRoofChallenge probably never would have gone viral.

When you’re selling a product, service or idea, you must be mindful of risk and perceived risk.

That’s just as much about your offer as it is about the copy.

In your copy, assure him of his high probability of success. Give him simple information he can use to justify his purchase to anyone who may ask him about it. Remind him this product was designed specifically for people like him — and the people who buy it are the admired by peers, live longer, etc.

(As long as those things are true.)

Your offer can reduce risk by including a strong guarantee. Make it easy to cancel or request a refund.

Balancing a broom is easy and no one gets hurt doing it.

Try to make it that easy to buy from you.

P.S. Did you know that versions of the #broomstickchallenge have been around since at least 1975?

There’s another lesson: when you find something that works, double down on it.

The marketing method that works better than any other in ROI terms — one that you should definitely double down on — is email. The Make Email Great Again summit officially goes live on Monday, February 17th.

If you haven’t done it already, I encourage you to sign up here to learn secrets and strategies from some of the world’s best email marketers (myself included).

If You’re Not Making $1/Month Per Sub with Email Marketing

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“Back in the day, the marketing gurus told us we could expect to earn $1 per email subscriber per month. Is that still true?”

— question I was asked on a recent consulting call

This is an easy question to answer… but the answer isn’t easy for most entrepreneurs to hear.

Because, in truth, the answer is both yes and no.

Most marketers and entrepreneurs I know don’t come close to pulling $1 per subscriber per month.

But there are some that do significantly more than $1.

One of my clients averages $2.38

Another gets $5.27.

I’m sure there are businesses that generate even better numbers.

But this kind of performance doesn’t happen magically.

In my experience… most of these businesses share 3 characteristics:

1) They email their lists every day. Multiple times on some days. No apologies, no excuses.

2) They SELL in every email… even when the purpose of the email is to educate.

3) They’ve developed proven front-end AND higher-priced back-end offers — and they constantly promote them.

Sure it’s a considerable amount of work, but these 3 ideas will get you a lot closer to where you want to be in terms of revenue and the impact you make in the world. 

Make Email a Bigger Profit Center for Your Business

If your email marketing efforts aren’t producing the kind of results you wish they’d give you…

Or if you’re looking for a way to strengthen what’s already working…

You may be interested in the upcoming Make Email Great Again Convention. “MEGA Con” for short.

email marketing summit 2020

It’s a FREE online summit for anyone who wants to make more money with email.

I’m one of 15 email marketing experts sharing promotional ideas and success secrets we’ve used to bring in piles of cash for our clients and our own businesses.  

The insider tips and strategies you pick up could change everything for your business.

My MEGA Con session covers what we’ve called the “Fear the Reaper” promo.

You’ll also get to go inside the minds of heavy-hitters like David Deutsch, Dan Ferrari, Matt Bacak, Kyle Milligan and more.

The summit starts February 10, 2020 but I encourage you to sign up now.

Have a productive day!

2020: The Year of Learning Less

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It’s January 24th in most of the world. If you’re part of the small percentage of people who hasn’t already given up on your new year’s resolutions, GOD BLESS YOU.

You’re a rare individual.

I want to share a weird twist on the 80-20 principle that you can apply to your resolutions — or anything else you want to do.

I saw a top 10 list of resolutions for 2020 (taken from a survey of 275K Americans):

1. Actually doing my New Year’s resolution
2. Trying something new
3. Eat more of my favorite foods
4. Lose weight/diet
5. Go to the gym
6. Be happier/better mental health
7. Be more healthy
8. Be a better person
9. Upgrade my technology
10. Staying motivated

For most people, at least 7 of these things will involve reading books, watching videos or buying courses.

They gotta learn a better diet, discover the secret to staying motivated, etc.

But here’s the thing (and where 80-20 comes into play):

I want to encourage you to…

… Learn LESS in 2020.

Why?

Because too often, we wait to start doing what we resolve to do… because we want to learn a little more first.

You know, to make sure we do it the right way. (That’s what we tell ourselves, at least.)

Before you know it, you’ve listened to hours of podcasts — and you’re probably more confused than when you started.

It’s easy to spend 80% of your time “learning”… and then struggling to spend 20% on execution.

Chances are you already know 80% of what you need to know. And that’s 100% good enough for you to get started.

And you’ll learn the rest once you’re in motion.

When you make your decisions in 2020, get into action as quickly as possible.

Read fewer books. Read more people. Read more rooms. Get more hands-on learning and derive data from that.

If you do that, 2020 will be like no year you’ve ever experienced before.

Podcasts from the Ghost Town

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Sometimes it seems like I forgot about my website… like I don’t care about it at all.

I do care. It’s important to me that my site be a source of valuable insights you may not read/hear anywhere else. And maybe a little inspiration from time to time, too.

So, I find it interesting that you may have heard my voice on OPP (other people’s platforms) more often in 2019 than my own properties.

copywriting podcast interview chicago

I made a conscious effort to get on more podcasts last year. I fell way short of my goal, but I did have my most active year to date.

If you’re interested in catching up on what I haven’t shared…

Here are the podcasts I appeared on in recent months (the first 2 just went live today):

Best Business Podcast with Daryl Urbanski

3 Marketers Walk Into a Podcast

Swift Kick Show with Timothy D. Craggette

Experts Unleashed with Joel Erway

Seek the Greatness with Kweku Duncan (on his YouTube channel)

Slipstream Marketing Podcast with Richard Lomax (video)

#TwelveMinuteConvos with Engel Jones (my second appearance)

Hope you enjoy and get something useful from them!

Speaking of ghost towns, did I ever show you the email I wrote for Agora Financial back in 2016? It’s a little wild, but I was pretty proud of it at the time.

Agora Financial email copywriter

Has nothing to do with anything. It’s just what I thought of when I said “ghost town.”