The #1 reason people click on your ads… sign up for your email list… and ultimately BUY from you is because there’s…
1) something they want and don’t have…
or
2) something they have and don’t want…
AND THEY DON’T KNOW HOW TO FIX IT!
This causes dissatisfaction and insecurity. No one wants to feel that way. They have to do something to alleviate the discomfort.
I don’t mean to sound negative, but it’s just the truth. Insecurity is a core driver beneath many of our purchases.
That’s why I call insecurity the “Tootsie Roll center” of effective copy.
These subject lines give you some ideas of ways to tap into that feeling…
So you can help your subscribers get more of what they want & get rid of the negative stuff they don’t want.
1. Is THIS the missing piece of your [BLANK]
2. This is why your cold emails get ignored
3. Being broke on Mother’s Day sucks
4. Do you make these mistakes with [BLANK]?
5. The Lies That Hold You Back
6. 5 Reasons Your Man Is Tired of You
Have a productive day.