Forget about better "mousetraps." Focus on better words.
They say "The more you tell, the more you sell." But that isnt' true if you're not saying anything important to your audience, or if you're saying it in a way that doesn't clearly demonstrate why your solution matters to them. The way you communicate is often the only difference between closing a sale and losing a customer forever. So you might want to ask yourself, What kind of message am I presenting? Good copywriting is printed persuasion, and it is both art and science. There is real power when the scientific principles that drive human response take form in the art of the written word. The only measurement of success that matters is results produced, which means higher conversion rates, increased opt-ins, sales and revenue for you. If you want catchy or clever advertising, you'll have to look elsewhere. But if you are looking for copy that will... ...make your product or service stand out from the competition... ...demonstrate to your core audience that you're more qualified to solve their problems and satisfy their needs any anyone else... ...increase your marketshare... ...drive traffic to your store or website... ...you'll find the assistance you need right here. Helping entrepreneurs reach their dreams is my passion. Where your business is concerned, there's no time to be cute. You need marketing that works.
Thriving in Copy City Clients all over the nation use my services. But Chicago is the city I love. I read somwhere that Chicago has the highest concentration of copywriters of any city in America. So what makes me noteworthy? 1) Lowercase syndrome Your clients or customers are the superstars in all of my work. Not your product or service. Not you or your business. Certainly not me or my copy. The audience that you serve is what matters. Helping them get what they want is how you'll get what you want from your biz. My job is to help them come to the conclusion that you are the best possible option to eliminate their problems and fulfill their desires. 2) An obsession with results I live direct response marketing. Sure, you can hire a boutique agency to write catchy taglines or clever advertisements. But are those really going to help you achieve your objectives? Hold your marketing materials accountable. Stop paying for advertising -- start buying results. 3) Keeping it real I'm an honest, straightforward guy. In fact, I'll tell you things almost no other copywriter will. (For example: copy is not the most important factor in the effectiveness of your marketing. You may be surprised by what is.) The truth hurts sometimes, but it also sets us free. You'll always get the raw, honest truth from me.
While You're Here Feel free to browse around. Get to know me a little better. Check out some of the articles that I've written. Tag along on some of my adventures on the blog. If you like what you see, you might consider getting in touch with me to explore the potential of working together. Let me know what's on your mind. Enjoy. More importantly, learn something new and useful, then put it into action. |
"I am so struck with your ability to be that insightful... That makes your keen observations even more valuable to me than almost anything anyone has ever said to me in years." ~David Parsons, ImmuneToFailure.com
“Donnie Bryant is a pleasure to work with. Not only is his copy on point, he got it in on deadline.” ~ Jason Holland, Managing Editor, Early to Rise “Donnie's work for me has been quality stuff done on time! I appreciate his sense of thinking customer-centrically, both for me as the client and the person we're writing to. He's well worth your short list if you're looking for quality assistance.” ~Roger Courville, Principle, 1080 Group
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