I’m excited to announce that you can now preorder my brand-new book… Subject Line Science: 11 “Made You Look” Secretes to Get Emails Opened and Read. Seems like everyone’s been asking for this. It’s a quick read, but it dives deep into my process for creating impossible-to-ignore subject lines. When you devour the lessons in this … Read more
New Book Reveals 11 Subject Line Secrets to Hack the “Human Attention Algorithm”and Multiply Your Email Revenue “A rockstar.” ~ Clayton Makepeace “Donnie has helped us quadruple what we’ve made from email last year… in the first half of this year.” ~ Ashley Kirkwood “Over $100,000 in under a week and I got credit for … Read more
You’re a reader, right? I know you’ve seen copy like this before: I want to point out a few things about this copy device, which I call an identity preframe. You see them at the beginning of sales pages/VSLs, webinars and occasionally on a website homepage. Maybe you’ve even used something like this before. Here’s … Read more
In many ways, I believe Reading Rainbow is the greatest children’s TV program ever. The philosophy that drove the show also applies to marketing. The threefold purpose of Reading Rainbow was to: The show accomplished these purposes by inviting viewers into new worlds, exploring different experiences and getting you excited about learning more. Then it … Read more
There’s an observation that most people don’t change until the pain of not changing is worse than the difficulty of changing. Because change is hard. It’s hard because of the resiliency of routines and habits, fear of the unknown and the discomfort of learning and doing something unfamiliar. But maybe more than any other factor, change is hard because … Read more
What’s up, my friend?! I should’ve said it sooner: happy new year. Hope you’ve been able to kick off 2023 with gusto. After guzzling all that sparkling grape juice, I realized I left out an important point in my previous email about my 3 predictions for the year. The major distinction I need to add pertains … Read more
In my previous article, I mentioned that entertainment, experiences and escape are a priority for pretty much everybody… And I kinda proved it’s true… but I didn’t really show you how to do it. I’m not going to show you today, either. I just pulled an all-nighter finishing up a 68-page sales letter… So I’m barely typing … Read more
My friend Golibe made a great video this week exploring the power of a compelling story. He briefly highlighted a point I haven’t heard too many gurus talk about: How “unfair injury” connects you to a story character. Golibe’s video just touched on the concept briefly, and it inspired me to expand on the idea a little … Read more
“Forty more days and Ninevah will be destroyed!” After spending 3 days in the belly of a big fish, Jonah marched to the Assyrian capital to deliver a message. And it worked. The entire city heard the message and repented. No fire or brimstone needed. It’s fascinating illustration of how effective urgency can be. I mean, “do X … Read more
I believe 100% in treating prospects with honesty and respect. So I’m curious to know what you think about this… It’s one of the worst mistakes in the history of modern retail. Back in 2012, JCPenney CEO Ron Johnson decided to eliminate coupons from the department store’s business. Up until that point, Penney put coupons in newspapers, … Read more