If you know me, you know I’m not usually one for bragging. But I crossed the $100 million in sales (in my career, not in a year) in late September — and I allowed the spirit of pride to rise up in me… And I started plotting a way to casually mention it to… everyone. The timing couldn’t have been … Read more
I recently wrote a lead generation page that beat my client’s existing control by more than 70%. The copy — and the principles that drove it — was so effective… My client tested a similar copy structure on every other lead gen page… for every other offer they had… … and the new copy beat … Read more
What’s a subject line that works to get people to sign up for a webinar? What are the best subject lines to sell high-ticket coaching? What’s a good subject line I can use to invite people to my nephew’s bar mitzvah? There’s rarely one clear-cut winner that works in every situation, but I can usually … Read more
You hear a lot of discussion about artificial intelligence (AI) programs putting copywriters out of business. Should you fear for your professional life? Today I’m sharing insights into the topic which I don’t think I’ve heard other copywriters talk about. Specifically, I’ll reveal the which copywriters are at risk… and the one thing I do … Read more
What if the open rate on your next email hit 67% within minutes of sending it to your list? Seems like a reason to get excited. You might start thinking about all the orders that are about to start pouring in. Guess what. There’s a good chance you’ll start seeing numbers like that in the … Read more
I want to share some intriguing data with you. And then we’ll discuss how you can turn that data into cash. Back in June, I worked on a project where we sent 3 emails using 3 very different appeals: Email #1 pointed to a big opportunity Email #2 shared a unique story tied to the … Read more
People ask me this all the time… “I haven’t consistently emailed my list for a long time. What can I do to revive folks who’ve gone cold?” The question came up again in mastermind I do copy coaching for. A mastermind member asked how to reengage subscribers who hadn’t opened an email in 180 days or more. I … Read more
Wanna know why you’re not closing more sales than you are right now? I haven’t dug into your business, but I can tell you one reason. Imposter syndrome. Quick story. I recently had a conversation with a guy I’ve known for about 20 years named Allen. We kinda came up together. Even had the same job … Read more
Your life is about to get a little easier, my friend. Starting today. I’m going to remind you about something you may already know… Then I’ll share a distinction you may have never thought of. One that could seriously simplify your sales and marketing efforts. Let’s dive in. As a student of the persuasion game, … Read more
Many of the biggest names in the copywriting world gathered yesterday to pay tribute to Clayton Makepeace, who passed away almost exactly one year ago. His death hit me pretty hard because he was such an instrumental part of my journey. Not only was Clayton a great copywriter (one of the all-time greats) and brilliant teacher (his … Read more